Marketo Success Stories
“We went from a very traditional marketing organization to a digital marketing team running an incredibly successful nine-touch nurture campaign. The immediate result was $1.1 billion in asset value contributed to the sales pipeline and help in closing deals representing more than $100 million of net new assets.”
Mark Dawson, Senior Manager, Demand Generation, Charles Schwab
By transitioning to digital tools, Charles Schwab was able to improve data integrity, inbound leads, and web engagement. This has increased their sales pipeline and resulted in a 900 percent increase in productivity and greater campaign efficiency.
“What differentiates Marketo is that it’s designed for the way modern marketers want to work.”
Robert Smithline, Chief Marketing Officer, Altisource
With Marketo Engage’s campaign-centered architecture, Altisource creates campaigns in 15 to 20 steps and track interactions across all channels.
“Physicians and case managers make referral decisions every day. With Marketo, we can keep Kindred top of mind, so we become their preferred provider for post-acute care.”
Lori Riggs, Senior Director of Marketing, Kindred Healthcare
With Marketo Engage, Kindred now performs real-time tracking of the issues that are important to key audiences and use that insight to build segmented campaigns that strengthen relationships with referral sources. They estimate the total return on investment is 40:1.
“Marketo is all about helping us as marketers better understand our customers and really engage them in different ways. And we nailed it with $2 billion worth of touched opportunity that went into the funnel and $600 million resulting in wins.”
Stephanie Meyer, Head of Marketing Operations, GE Healthcare
By learning more about their customers’ behavior and how to engage them differently, GE Healthcare has transformed customer engagement and their sales pipeline.
“The automation in Marketo Engage gives us more time to create unique content that turns fans into loyal ticket holders. In just two years, we increased digital leads by 80% and revenue growth by 315%.”
Ben Conrad, VSenior Director of Database Marketing, Milwaukee Bucks
Using the integration between Microsoft Dynamics 365 and Marketo Engage, the Hot Leads program allowed the Bucks to reach out to fans during a critical window of interest, and those sales accounted for 10% of full season ticket revenue.
