Get a complete measurement view.
Adobe Mix Modeler offers user-friendly data connectors that let you ingest and connect summary- and touchpoint-level data sources. Proprietary AI and machine learning (ML) technology then automatically unifies results across multiple attribution methodologies. Through this process, Mix Modeler combines marketing data — such as channel performance and spend — with internal and external business factors — such as promotional calendars, unemployment rates, and more. These data integrations deliver the most consistent, comprehensive, and informed view of your combined marketing performance.