Adobe Mix Modeler Use Case
Measure incremental performance across channels.
Unify, harmonize, and model data to create a comprehensive view of the impact of your marketing investments.
Increase confidence in strategic decisions to drive growth.
Adobe Mix Modeler lets you understand the marketing channels and tactics driving conversions and delivers consistent, timely, and comprehensive insights across every channel so you can make informed optimization decisions.
Get a complete measurement view.
Adobe Mix Modeler offers user-friendly data connectors that let you ingest and connect summary- and touchpoint-level data sources. Proprietary AI and machine learning (ML) technology then automatically unifies results across multiple attribution methodologies. Through this process, Mix Modeler combines marketing data — such as channel performance and spend — with internal and external business factors — such as promotional calendars, unemployment rates, and more. These data integrations deliver the most consistent, comprehensive, and informed view of your combined marketing performance.
Improve measurement accuracy.
Enhance the accuracy of your marketing measurements with self-service tools that let you tailor model configurations to your unique business objectives, campaign specifics, and relevant business factors. These self-service tools include marketing touchpoints, date ranges, and “prior beliefs” or assumptions about touchpoint contributions, such as expert opinions or previous insights. Additionally, purpose-built algorithms continuously train measurement models against your specific data, ensuring precise marketing measurement results and continuous improvement.
Compile comprehensive insights.
Get model results and scores that reflect the incremental impact of marketing on conversions, ROI, or other business priorities. The powerful dashboard in Mix Modeler delivers quick insights and lets you download datasets for external analysis. Use it to quickly identify high and low performers across your online and offline paid, earned, and owned marketing channels. Leverage these insights to optimize your strategy and increase confidence in decision-making for your campaigns and budget planning. Additionally, you can export channel and touchpoint attribution scores into Adobe Customer Journey Analytics for granular campaign analysis, or to external business intelligence (BI) tools to build advanced dashboards.
Learn more about understanding incremental performance across your marketing channels.
