Customize your model for increased relevance.
Adobe makes it easy to plan where and how to allocate your marketing budget by offering a flexible model as a foundation to build upon. In just a few clicks, you can configure the model with your unique business traits such as marketing touchpoints, date ranges, geographies, prior model scores, and promotional calendars — no coding required. AI and machine learning (ML) services continuously train your model around your available data and model configurations, ensuring the most accurate and relevant results. Mix Modeler was built so anyone can quickly get results using the self-serve interface and AI-powered features, letting you plan and iterate at the speed of your business.