Adobe Mix Modeler Use Case
Build marketing budgets that optimize ROI.
Create and compare AI-recommended marketing investment plans based on your business goals and tailored parameters.
Leverage out-of-the-box AI-powered scenario planning tools.
Adobe Mix Modeler lets you create and compare marketing plans for unique scenarios and forecast their results so you can make strategic business decisions that drive impactful outcomes.
Customize your model for increased relevance.
Adobe makes it easy to plan where and how to allocate your marketing budget by offering a flexible model as a foundation to build upon. In just a few clicks, you can configure the model with your unique business traits such as marketing touchpoints, date ranges, geographies, prior model scores, and promotional calendars — no coding required. AI and machine learning (ML) services continuously train your model around your available data and model configurations, ensuring the most accurate and relevant results. Mix Modeler was built so anyone can quickly get results using the self-serve interface and AI-powered features, letting you plan and iterate at the speed of your business.
Generate smart marketing plans.
Extend the value of your model intelligence with built-in planning and forecasting. The planning functionality in Mix Modeler is built on trained models and normalized data. By simply inputting a few plan parameters — such as channels, flight dates, budget constraints, or contractual spending obligations — you can quickly generate AI-recommended marketing mix and budget plans. You can review recommended channel spend alongside forecasted incremental ROI with plan execution provided at a weekly level. Plans can be further customized by adjusting spend to ensure you are maximizing ROI.
Prepare for every scenario.
Explore plans for multiple marketing investment scenarios and quickly compare them to identify which option forecasts the most impactful business outcomes — all within a single application. With Mix Modeler you can view your selected plans side by side in a user-friendly interface that includes detailed information such as flight dates, budget, channel breakdowns, visualizations, and predicted outcomes.
Learn more about building marketing plans that optimize ROI.
Content as a Service v3 - ROI - Thursday, October 17, 2024 at 18:14
