Adobe Mix Modeler Features
Marketing scenario planning
Use marketing scenario planning and forecasting features to quickly and efficiently generate, compare, and monitor marketing plans — empowering faster and more confident marketing investment decisions.
Marketing plan builder
Generate AI-recommended plans for marketing mix and budget allocation with speed and ease.
- Plan parameters. Define plan parameters, such as flight dates, total budget, optional channel budget constraints, and the model to be used as the foundation for your plan.
- Planning flexibility. Give marketers the flexibility to leverage AI-recommended plans or further customize them by editing the parameters.
- Plan interface. Create, view, manage, duplicate, or edit your plans within an intuitive, self-serve interface.
Plan comparison
Generate and compare plans for different business scenarios to determine which proposed marketing mix delivers the most impactful outcomes against your business priorities. Comparison dashboards let you view selected plans side by side in a user-friendly interface that includes plan details, channel breakdowns, visualizations, and forecasted results.
Performance-to-plan insights and updates
Quickly optimize marketing programs with the ability to see ROI performance and insights for your activated plans and campaigns.
- Campaign data ingestion. Use model insights, which are continuously updated as campaign spend and performance data comes in, so marketers can be confident that investment decisions are optimized for maximum ROI.
- Forecast comparisons. View live performance alongside predicted results for immediate, actionable insights and opportunities for optimization.
Learn how to use marketing scenario planning features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
