Adobe Mix Modeler Features
Unified marketing measurement
Unify ROI measurement and planning across channels by connecting and integrating summary- and touchpoint-level data analysis in a user-friendly application. Instead of waiting months for manual analysis, Mix Modeler lets you self-serve results to quickly measure the current impact of your marketing investments, so you can identify optimization opportunities and implement them faster.
Unified marketing sources
Connect all relevant data sources — including aggregate and event-level data —through a single, AI-driven system. This gives you comprehensive measurement and precise channel attribution, letting you plan your marketing budget based on holistic results, total incremental ROI, and impact across channels.
- Data ingestion. Consolidate both summary and touchpoint data with user-friendly connectors through the Adobe API framework and native integrations. This includes paid, owned, and earned channel performance, as well as channel spend, conversion data, internal and external business factors, and more.
- Data harmonization. Define and connect similar data fields, marketing channels, and touchpoints across varying data sets to support normalized and reliable measurement and planning.
- Adobe Experience Platform. Save time by leveraging relevant and permissible data previously ingested into Adobe Experience Platform.
Advanced modeling techniques
Unlock consistent and comprehensive measurement insights for both bottom-up and top-down modeling approaches using proprietary AI and machine learning (ML). This technology seamlessly integrates advanced multi-touch attribution with marketing mix modeling machine learning methodologies, ensuring your measurements are as robust, granular, and accurate as possible.
- Multi-touch attribution. Leverage a bottom-up machine learning method, which uses discrete, event-level data to probabilistically attribute the incremental impact of conversions to exposures or touchpoints.
- Marketing mix modeling. Tap into a top-down machine learning method that leverages aggregated or summary-level data to determine the contribution of marketing efforts to key business outcomes.
- Balanced results. Take advantage of Adobe’s patent-pending AI- and ML-powered bi-directional learning technology that ensures each measurement methodology complements the other, to generate holistic insights that are un-biased, consistent, and accurate.
Privacy and trust
Stay compliant and respect customer privacy preferences with the advanced data privacy and usage policies powered by the Adobe Experience Platform patented data governance framework.
- Labeling and cataloging. Enforce data usage policies with labeling and cataloging capabilities and out-of-the-box templates that are customizable to fit your needs.
- Alerts and policies. Prevent users from activating sensitive data with clear policies that are enforced in the system to help ensure violations don’t occur. In-product usage alerts also notify you of attempted policy violations.
- Permissions. Set and enforce role-based permissions and data access for the appropriate team members so they can collaborate without sacrificing customer privacy.
- Privacy and Security Shield. Add-on enhanced tools and workflows to help manage the customer data lifecycle, data expiration, as well as automated consent management and policy enforcement for applicable data used within Mix Modeler.
Learn how to use unified data and marketing measurement features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.