Unified marketing sources
Connect all relevant data sources — including aggregate and event-level data —through a single, AI-driven system. This gives you comprehensive measurement and precise channel attribution, letting you plan your marketing budget based on holistic results, total incremental ROI, and impact across channels.
- Data ingestion. Consolidate both summary and touchpoint data with user-friendly connectors through the Adobe API framework and native integrations. This includes paid, owned, and earned channel performance, as well as channel spend, conversion data, internal and external business factors, and more.
- Data harmonization. Define and connect similar data fields, marketing channels, and touchpoints across varying data sets to support normalized and reliable measurement and planning.
- Adobe Experience Platform. Save time by leveraging relevant and permissible data previously ingested into Adobe Experience Platform.