Adobe’s continued AI innovation serves as the backbone for advanced tools like Adobe Firefly and Adobe Experience Platform Agent Orchestrator, supporting our ongoing effort to redefine how creativity, marketing, and AI combine to offer the next era of customer experience.
AI technology provides the robust infrastructure, data governance, and security infrastructure that has enabled Firefly to deliver safe, brand-ready text and image generation at scale. With this foundation, enterprises get enterprise-grade reliability, seamless integration into Adobe workflows, and the assurance that generative content is both powerful and responsible.
Adobe Experience Platform Agent Orchestrator takes advantage of the advanced intelligent services and creative technologies—such as language processing, content analysis, and generative AI—that originated in Sensei and continues with new Adobe AI innovations. By integrating these into AI agents, it enables fully automated workflows to support every phase of creating and delivering customer experiences.
Adobe AI applies AI and machine learning to help brands deliver more personalized, data-driven customer experiences. It powers real-time personalization by predicting customer preferences and tailoring offers, content, and product recommendations at scale. Adobe AI also analyzes behavior across channels, providing insights that help businesses anticipate needs and optimize customer journeys.
Beyond personalization, Adobe AI strengthens audience intelligence by building predictive segments and enabling smarter targeting strategies. It automates campaign decisions and testing, reducing manual work while increasing precision. Additionally, it enhances content intelligence by measuring performance and matching the right assets to the right audience and context.
