Administration and control

Leverage the customizable algorithms, guided workflows, and enterprise governance in Adobe Target to scale personalization programs and ensure seamless customer experiences.

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Enterprise permissions

Efficiently manage enterprise-wide user access to Adobe Target by assigning role-based permissions and creating separate workspaces.

Work zones. Establish distinct access areas based on departments, regional locations, channels, and more.
Permission settings. Assign appropriate permissions for each user relative to their roles — such as approvers and publishers — and their access to different workspaces.
Data discretion. Keep audiences, offers, activities, and experiences — including data and segments shared with Adobe Real-Time CDP — discrete to specific workspaces.

User permission categories to specified reports and dashboards, including read-only, editor, and approver

Healthcare website with its headline updating as part of a test

Single-page app (SPA) optimization

Create better website experiences by updating content without reloading the entire site. With our custom-built JavaScript library, you can deploy SPAs on either the client side or server side and get faster, safer, and flicker-free implementation.

On-device decisions

Let developers and product owners deliver cross-channel experiments and personalized content from within a user’s device at near-zero latency.

Advanced security. Keep your experiments, audiences, and optimization strategy secure with optimization artifacts that are obfuscated at the source.
Continuous improvement. Empower product owners and developers to continuously evolve integrations and development with zero-latency artifacts.
AI-powered personalization. Let marketers use AI and machine learning on the Adobe Experience Platform Edge Network — a data network that accelerates data transfers — to send and receive real-time, one-to-one personalized offers at scale.

Generative AI personalizing a mobile app experience for a specific customer as a test

Different team members working together digitally to build a website

Server-side and hybrid implementations

Give developers unparalleled flexibility with the delivery API inside Adobe Target.

Process control. Empower teams with full control over the entire personalization process in any environment.
Versatile delivery. Let teams send experiences from any server-side platform or application that can make HTTP/s calls.
Security protocols. Get help maintaining security, support, and compliance.

Visual quality assurance (QA)

Fully test, review, and get stakeholder approval for personalization activities before publishing them.

Journey preview. Validate customer experiences in isolation or alongside other live activities using a link that lets you browse the entire experience in the visual QA environment.
Stakeholder links. Streamline approvals and improve QA by generating shareable links for stakeholders to review each experience variation.

Healthcare website being previewed to check for functionality

A pre-loaded test for a customer with a slow internet connection

Batch experience pre-fetch

Pre-fetch and cache experience variations from testing and personalization across the customer journey. This lets you deliver always-on personalization, even with internet or network connection issues. It also increases the speed and performance of experience delivery.

Profile-driven personalization. Take advantage of dynamic updates to profiles to ensure visitors enjoy a tailored experience.
Variation caching. Give visitors customized experiences every time by caching hundreds to thousands of variations locally and on the Experience Platform Edge Network.

Advanced user interface and AI-powered features

Get faster activity and program execution from the powerful user interface built on the react spectrum framework and the AI Assistant tools.

AI Assistant - Product Knowledge. Tap into a generative AI conversational tool to suggest best practices, answer questions, and help you refine and advance personalization.
AI Assistant - Content Accelerator. Get AI-powered content suggestions based on existing campaign copy and image variations.