#F8F8F8

ADOBE TARGET FEATURES

Experimentation and optimization

Easily create tests for your website, mobile app, single page app, and more with the user-friendly visual interface and extensive AI-powered capabilities of Adobe Target. With it, you can uncover critical trends and behaviors to optimize customer interactions.

Watch overview | Watch overview about experimentation and optimization

A/B/n testing

Test one or multiple variations of an experience to determine which performs best with specific audience segments.

  • Intuitive workflow. Use a three-step guided workflow to set up and launch tests that identify what resonates most with customers.
  • Single delivery platform. Get support for mobile SDK (software development kit), server-side API, and a Node.js environment to test on the client side of your site, server side, or both.
Variations of a banner ad for a tent being tested

Two email variations testing headline, image, and subject line

Multivariate testing

Test elements within a web or mobile experience to find the combination that performs the best, as well as how each element performs with a specific audience.

  • Traffic estimator. Determine the traffic required for a successful test with page statistics and the number of experiences being tested.
  • Element contribution report. Get specific insights on which tested elements have the greatest impact.
  • Full factorial testing. Optimize content using full factorial multivariate testing to examine all possible combinations of elements with equal probability.

Multi-armed bandit testing

Automatically deliver the best-performing variations to a test population or audience segment during an experiment to improve conversion and accelerate completion.

  • Auto-allocate. Automatically direct traffic away from underperforming experiences and identify differences between winning experiences quickly.
  • Traffic allocations. View traffic lift over a short period of time — such as during Black Friday — with updates every two hours.
An experience test winner being auto-identified and delivered to customers

Mobile app welcome screen next to several Adobe Analytics metrics

Mobile optimization

Test and personalize your mobile web and app experiences based on customer behavior and mobile context to deliver interactions that engage and convert.

  • Cross-channel profiles. Use profiles that progressively collect interaction data across touchpoints to customize future interactions.
  • Enhanced analytics. Leverage the bi-directional, server-side integration between Target and Adobe Analytics to get a deeper analysis of your testing and personalization activities.
  • Cross-application experimentation. Execute manual and AI-powered experimentation and personalization across a full spectrum of experiences. Test and personalize solely within the mobile experience or across a larger experience, such as with a web offer and personalized homepage.

More about experimentation and optimization.

Content as a Service v3 - experimentation optimization - Wednesday, December 11, 2024 at 13:36

#D2EAFA

Learn how to use experimentation and optimization features.

Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.

Learn more | Learn more about how to use experimentation and optimization features