ADOBE WORKFRONT
Human and AI collaboration at the speed of marketing.
Unify planning and execution so marketing teams can coordinate work across people and agents - with speed, consistency, and control.
Watch overview | Watch overview video Adobe Workfront Take a tour | Take a tour of Adobe Workfront
Explore the features and capabilities of Adobe Workfront, your marketing system of record.
- AI collaborators
- Intelligent planning
- Centralize work
- Automate
- Review & approve
- Visibility & insights
Streamline enterprise planning.
AI-powered planning unifies planning and execution data to deliver actionable insights, role-based visibility, and consistent alignment at scale.
- Accelerate onboarding with AI that quickly sets up plans and brings teams into Adobe Workfront Planning, reducing manual configuration and getting everyone aligned from day one.
- Unify your marketing strategy and activities by linking planning and execution records across the marketing ecosystem.
- Create, save, and share interactive views, such as calendars or timelines, to provide role-specific visibility and intelligence across teams.
Connect teams and tools.
Workfront is your single collaborative system that lets you break down silos and manage all work across the organization.
- Consolidate work requests, streamline project intake, capture data with custom forms, accelerate project reviews, and surface your team’s work insights — all with Workflow Optimization Agent.
- Support multiple work styles such as agile or hybrid approaches.
- Ensure team members are aligned by accurately estimating and budgeting resource allocation across work initiatives.
Workflow Optimization Agent (coming soon).
Unlock smarter, faster ways to work with AI-powered workflow intelligence.
- Automated capabilities. Specialized capabilities support automated approvals, project health monitoring, and seamless transformation of creative briefs into actionable work.
- Insights. Proactive insights and automation help teams anticipate issues, maintain momentum, and make confident decisions.
- Support. Intelligence embedded into every touchpoint gives teams support when and where they need it.
Automate workflows.
Streamline execution and accelerate time to market by eliminating manual work, standardizing processes, and connecting project workflows.
- Customize project templates that standardize execution and automate repeatable work.
- Keep work moving by automating sequential or parallel review stages.
- Automatically produce campaign briefs by using AI to ingest source documents in formats like Microsoft PowerPoint, Microsoft Word, PDF, and more.
- Customize each user’s home experience to view only relevant work and prioritize that day’s most important tasks.
- Build your own process automations without a team of developers.
Accelerate reviews and approvals.
Help your teams easily collaborate across projects and applications with automated review and approval capabilities, AI-assisted brand checks, and cross-team access to project details.
- Deliver more work on time and on brand with advanced digital proofing and automated approval workflows.
- Rely on enterprise-level audit trails to meet the challenges of working in highly regulated environments.
- Shorten feedback loops with AI-driven capabilities that automatically score content for compliance with brand standards.
- Natively integrate with Frame.io to unify reviews and approvals and help creatives, marketers, and stakeholders collaborate more effectively from their preferred tools.
Visibility, control, and insights.
Operate marketing with confidence by clearly defining how AI is used, maintaining visibility into progress and risk, and ensuring brand, compliance, and accountability are built into every workflow.
- Make informed decisions and gather insights by building effective dashboards with user-friendly, visual tools.
- Add, edit, and manage the types of report widgets you want to add to dashboards to quickly build datasets.
- Export your Workfront data into data lakes or other business intelligence (BI) tools.
Human-Directed, Agent Executed.
Work progresses automatically from people to agents, with agents handling preparation, validation, and routine steps — so humans are focused on review, approval, and decision‑making where it matters most.
- Centralized AI workforce management. Create, register, and manage AI collaborators in a governed registry, making it easy to discover, assign, and apply AI consistently across projects, workflows, and teams.
- Context-driven execution. Assign AI collaborators to handle routine work, advance tasks, and support informed decisions using shared project, timeline, and campaign context — reducing rework and delays.
- Enterprise-ready intelligence. Apply Adobe’s best-in-class agentic capabilities with role-based access, defined actions, and oversight, enabling confident AI adoption that aligns with your organization’s policies.
The innovations for Adobe Workfront.
- Workflow Optimization Agent. Streamline marketing and creative workflows by translating natural language into intelligent, connected actions across planning, execution, review and approval, and insights.
- AI collaborators. Context-aware AI workers that execute tasks and advance projects at scale, extending enterprise capacity with built-in governance.
- Unified review and approval. Provide fast, collaborative reviews and approvals of digital content with the power of Adobe Workfront and Frame.io for Business.
- Workfront Planning. Now available as a standalone product allowing teams to connect, customize, and collaborate — as well as providing centralized campaign planning and marketing calendars that give organizations the visibility they need and the ROI they require.
- Advanced enterprise operations. A unified and scalable way to manage finances, resources, projects, and enterprise access.
Adobe Workfront project management software use cases.
Scale your project management efforts.
Manage project workflows at an enterprise level with a single system so you can easily intake, resource, track, collaborate, and report on every project that is key to your business’s success.
Centralize project management for agencies and client work.
Orchestrate work across complex project management software. Let Adobe Workfront help centralize operations into a marketing system of record to deliver outstanding results for your clients.
Improve cross-functional collaboration.
Eliminate barriers with powerful enterprise project management software that encourages teams across the organization to contribute, collaborate, and work together seamlessly to produce the best results.
Execute campaign planning flawlessly.
Keep your campaigns aligned to business objectives and connected to execution workflows.
Unlock more with Adobe workflow software integrations.
Connect Adobe work management software to create and deliver timely, tailored experiences for every customer.
Streamline on-brand content creation with Adobe Express.
Deliver brand-compliant content with built-in review and approvals.
Do more with additional Adobe integrations.
Integrate Workfront with other Adobe products, including Adobe Experience Manager, Frame.io for Business, Adobe Creative Cloud for Enterprise, and Adobe GenStudio for Performance Marketing, to build an optimized content supply chain.
Adobe Workfront has been named a Leader in The Forrester Wave™ Collaborative Work Management Tools report.
Read report | Read the 2025 Forrester Wave Collaborative Work Management Tools report
Adobe Workfront earned the 2025 TrustRadius Top Rated award, based on customer reviews.
Read report | Read the 2025 TrustRadius Top Rated award report
Helping some of the world’s biggest companies build a marketing system of record.
https://main--bacom--adobecom.aem.live/assets/icons/products/workfront/new-jll.svg | J L L
Experienced a 260% increase in deliverable output.
Tripled target savings from the previous year and increased project velocity by 7x.
Learn more about Workfront.
Content as a Service v3 - workfront-overview - Monday, March 2, 2026 at 16:47
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