Marketing Workflow

Adobe Workfront. Built for your enterprise.

Connect, collaborate, and simplify workflows using Adobe Workfront to launch campaigns and deliver personalized experiences at speed and scale.

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Discover powerful ways to optimize your content supply chain at our free virtual event.​

Here’s what Workfront can do for you.

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Watch business strategy come to life.

  • Define marketing goals and set evolving strategies to meet them
  • Connect daily projects and tasks to strategic goals
  • Track progress with real-time notifications
  • Plan for personalization at scale

Make smart decisions, set clear priorities, and increase productivity with tools that show how each project supports wider organizational goals so your teams stay focused on achieving them, even as they manage day-to-day deadlines.

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Plan, prioritize, and iterate work.

  • Create plans that update as more data is added
  • Compare alternative plans side-by-side
  • Use automations to update task assignments as plans change

Create fully executable plans, supported by automated resourcing based on bandwidth and skillset, integrations that let you keep every project on budget, and configurable dashboards that let you respond quickly to changing circumstances.

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Streamline workflow.

  • Accelerate work with automations, templates, and real-time updates and reports
  • Surface task management tools in the Creative Cloud applications your teams use day in and day out
  • Use Agile boards and capabilities for other work methodologies of choice
  • Integrate applications and systems so data automatically updates between them

Accelerate time to market and reduce project rework with predefined project templates, automated workflows, and integrations that let your teams take care of tasks without leaving the context of their work.

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Keep content compliant and on brand.

  • Review, comment, compare, and approve drafts online
  • Request feedback, see comments, and get notified of pending approvals
  • Compare versions side-by-side while maintaining an auditable record of changes

Automated workflows keep the right people involved in reviews and approvals — ensuring brand compliance and content accuracy. Suggest changes that creatives can see in their tools of choice, or mark content as approved.

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Deliver on time and on budget.

  • Natively send approved images to Adobe Experience Manager Assets for campaign activation
  • Make use of existing assets as a starting point for new projects
  • Understand asset effectiveness and replicate what works
  • Ensure compliance with asset governance, access, and storage policies

Connect content creation to activation with tools that deliver the final content to DAM storage.


Adobe Workfront + Creative Cloud + Experience Manager Assets

Unlock your content supply chain to personalize at scale. Fully integrated with Adobe Creative Cloud and Adobe Experience Manager Assets, Workfront helps you meet the demands of the moment by streamlining project planning and execution, managing asset storage and use, and providing full visibility into work context and status — all within the tools creatives know and love.

Gartner Magic Quadrant for Digital Commerce 2021

See why Forrester named Adobe a Leader in The Forrester Wave: Collaborative Work Management Tools, Q4 2020.

Workfront helps enterprises work smarter, not harder.

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How Workfront is different.

Only Workfront offers a fully integrated solution to bring people, processes, and technology together to deliver more effective campaigns and personalized content at scale. It offers tight integration with Creative Cloud and Experience Manager Assets, as well as the work management capabilities noted below.


Scale your capacity with better project management.

Prioritize, plan, execute, and deliver projects consistently from a central dashboard that gives teams complete visibility into project needs, available resources, and real-time progress. Streamline project workflow with custom templates and automations that reduce manual work, such as assigning tasks and updating applications and systems. 

Stay on budget with intelligent resource management.

Balance workloads, reduce costs, and meet your goals faster with visual resource management tools that let you see projects, goals, and team capacity in one place. Then let automations help you balance requests against organizational priorities by identifying the best team members for the most important projects. 

Simplify collaboration to move faster.

Support collaboration — whether it's across the office or across organizations — with a centralized workspace. Workfront reduces the number of emails and meetings. It has integrations that automatically sync data across applications, online reviewing tools that put everyone in the same document, and out-of-the-box support for various work methodologies, including Agile.

Reach goals faster by connecting strategy to work.

Goals can get lost in day-to-day deadlines. Workfront helps you define clear goals and strategies, then it shows your teams how each project supports them, keeping the team focused. Automations help you prioritize projects that will help you achieve your goals faster and learn which are having the biggest impact.

Thermo Fisher

“We needed a way to organize our work and scale to the next level. With the volume and velocity in which we work, Workfront is the only tool that can enable us to move forward.”

Ilona Yeremova

Senior Manager, MarComm Business Operations, T-Mobile

Let us show you the full power of Adobe Experience Cloud

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Let’s talk about what Adobe Workfront can do for your business.