Generative AI IN ADOBE EXPERIENCE CLOUD

Use one product to unite and accelerate your content supply chain.

GenStudio for Performance Marketing is a generative AI-first product that lets marketing teams quickly plan, create, manage, activate across apps and publishers, and measure on-brand content.

• Rapid content creation. Accelerate the ideation and development of marketing content for all channels in a generative-AI-first interface.
• Manage your content. Seamlessly find, reuse, edit, and share content with the governance needed to meet enterprise operating standards.
• Protect brand equity. Empower marketing teams to create their own content with built-in enterprise governance using AI and enterprise workflows.
• Content activation. Seamlessly deploy creative assets natively within Adobe products or through third-party tools.
• Act on data. Analyze content performance across channels, respond swiftly to insights, and automate future content generation.
• Maintain campaigns. Create campaigns and seamlessly generate campaign-aligned content in a single application.

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Enhance productivity with AI Assistant.

AI Assistant delivers an easy to use, conversational experience so users can quickly perform tasks — whether it’s understanding concepts, troubleshooting problems, deriving insights from your data, generating new audiences, or planning campaigns.

• Efficiently navigate enterprise data. Access tailored product guidance that leverages your enterprise data and use cases, saving hours spent on documentation review, troubleshooting, and support tickets.
• Expand product mastery. Enhance your knowledge with timely, data-driven suggestions for follow-up actions or queries, fostering a continuous learning environment.
• Streamline routine operations. Execute data exploration, insights generation, and campaign planning with enhanced output quality and enforced user permissions.

See it in the Adobe Experience Platform

See it in Adobe Workfront

GenAI embedded directly in Experience Cloud products.

GenAI is redefining what is possible in customer experience management and personalization at scale. Embedded GenAI capabilities allow you to create high-performance experiences.

• Accelerate creative production with auto-generated creative briefs.
• Create content variations in an instant with your brand tone and voice so that you can scale fast and get the next best offer for your customer.
• Streamline brand compliance with automated asset quality controls.
• Enable rapid experimentation to understand which variations perform best and inform future AI-generated content.
• Get the information you need immediately and speed up record creation through a natural language conversational interface.

GenAI is used in the following products:
Generate variations in Adobe Experience Manager Sites
Sales Intelligence in Adobe Journey Optimizer B2B Edition
Adobe Dynamic Chat in Adobe Marketo Engage
Adobe GenStudio for Performance Marketing

Drive business results with Firefly generative AI.

A comprehensive AI platform for content creation, Firefly is designed to be safe for commercial use, scalable across teams, and customizable to your brand. See the advantages of putting Firefly at the heart of your content workflows.

• Ideate and work more quickly to create images, vectors, and more with generative AI capabilities integrated into your everyday tools.
• Automate, personalize, and localize variations at scale with Firefly Services including APIs for Firefly and Creative Cloud.
• Generate on-brand imagery by training a custom Firefly model with your own styles and subjects.
• Create with confidence knowing that our Firefly generative AI models were trained on licensed content, such as Adobe Stock, and public domain, copyright-expired content.

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