2022 HOLIDAY SHOPPING TRENDS & INSIGHTS REPORT
Boom! This season’s shopping trends are in.
The holiday season came and went — but the insights are still shining bright. Scroll down to discover when, how, and what consumers spent money on this past holiday season, and use our findings to create better shopping experiences in the year ahead.
Check out the holiday revenue reveal.
Learn how revenue was impacted and when consumers spent the most this season. Then put these insights to work with real-time data that helps you bring meaning to every interaction.
Total season revenue
Revenue by day
Dig into the daily discount trends.
The deals were hot in 2022. Click on each category to get a more detailed look at how online discounts drove consumer spend.
Discounts
Additional discounts
See what was inside the season’s spending trends.
Scroll down to uncover the data on how revenue is being impacted by consumer spending trends — including the devices they prefer to use, the hottest products of the season, as well as shipping and payment trends.
How much consumers were spending during the holiday season
Share of revenue by device type in dollars
Hot products of 2022
Conversion rate by desktop vs. mobile
Order share by shipping method
Order share by payment method
Peek into the view of the season’s order insights.
The graphs below give a deeper look into consumer orders including a summary of items purchased per order and the busiest shopping days.
Average items per order, this season to date
Average items per order, by key date
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