#F00E02

2022 HOLIDAY SHOPPING TRENDS & INSIGHTS REPORT

The holiday season came and went — but the insights are still shining bright. Scroll down to discover when, how, and what consumers spent money on this past holiday season, and use our findings to create better shopping experiences in the year ahead.

https://business.adobe.com/media_1fe11f5de2f5dc588ce1dbdf116285bc0718cf616.mp4#_autoplay1
#ffffff

Check out the holiday revenue reveal.

Learn how revenue was impacted and when consumers spent the most this season. Then put these insights to work with real-time data that helps you bring meaning to every interaction.

Explore Adobe Analytics

#FFFFFF

The deals were hot in 2022. Click on each category to get a more detailed look at how online discounts drove consumer spend.

Discounts

See when the best prices showed up for top categories. Click the products below to filter your views.
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2022/discounts-line-main.json
Initial data covers Oct 1 – Dec 31, 2022.

Additional discounts

See when the best prices showed up for additional product categories. Click the products below to filter your views.
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2022/discounts-line-secondary.json
#00000

Scroll down to uncover the data on how revenue is being impacted by consumer spending trends — including the devices they prefer to use, the hottest products of the season, as well as shipping and payment trends.

How much consumers were spending during the holiday season

Revenue dollars: 2020 vs. 2021 vs. forecast 2022.
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2022/revgrowth-doubleaxis-column.json
#ffffff

Peek into the view of the season’s order insights.

The graphs below give a deeper look into consumer orders including a summary of items purchased per order and the busiest shopping days.

#f5f5f5

Get cross-channel shopping experiences with Adobe Commerce.

Discover how to use our open-source platform to reach customers at their favorite shopping destinations with a personal touch.

Learn More

Form as a Service - Offer Form for a.com - Global