2024 HOLIDAY SHOPPING TRENDS
Get insights into seasonal retail trends — as they happen.
Every holiday season we analyze trillions of retail data points using Adobe Analytics. Powerful insights into real-time consumer spending and emerging trends is our gift to you.
The seasonal shopping data is here.
This year’s top-level insights show increased online activity and a growing preference for flexible payment options — including buy now, pay later (BNPL).
Total Season Spend Forecast
Mobile Spend Forecast
BNPL Spend Forecast
Top-line spend forecast.
Online retail spending is expected to hit new highs this holiday season. Adobe forecasts consumers will spend a record $241 billion online during the 2024 holidays, up 8.4% from 2023.
Forecasted Spend by Month
Consumer spend during the holiday season
Forecasted Spend on Key Days
Mobile spending forecast
Mobile spending momentarily overtook desktop spending during the 2023 holidays and will be even more prominent in 2024. This holiday season, Adobe forecasts mobile revenue share will hit a record 53.2% of online shopping and account for $128 billion.
Forecasted Revenue Share by Device Type
Buy now, pay later forecast
Buy now, pay later (BNPL) has seen continued growth in 2024 that is expected to continue during the holiday season. Adobe forecasts BNPL spending will peak on Cyber Monday with a new single-day-record of $993 million.
Forecasted BNPL Revenue Share by Device Type
Hot products forecast
Toys, video games, and electronics will be key drivers of holiday spending. Below are products and categories Adobe expects to fly off the shelves this holiday season, including Bluey Ultimate Lights and Sounds Playhouse, Call of Duty: Black Ops 6, and Bluetooth headphones.
Related resources
Content as a Service v2 - holiday-shopping-report-2023 - Monday, October 30, 2023 at 10:48
