2023 Holiday Shopping Trends
Get insights into seasonal retail trends — as they happen.
Each holiday season, we examine trillions of retail data points using Adobe Analytics to get a real-time look into consumer spending behaviors and to uncover emerging trends throughout the year's busiest shopping period.
The season’s holiday shopping results are coming in.
Total season revenue to date
Nov 1st - Nov 27th, 6pm EST, 2023
Revenue by day
Oct 1st - Nov 27th, 2023
How much consumers are spending during the holiday season
Revenue dollars: 2021 vs. 2022 vs. forecast 2023.
Examine the daily discount trends driving consumers to spend more.
Discounts
See when the best prices show up for top categories. Click the products below to filter your views.
Oct 1st - Nov 27th, 2023
Additional discounts
See when the best prices show up for additional product categories. Click the products below to filter your views.
Oct 1st - Nov 27th, 2023
Share of revenue by device type in dollars
Nov 1 – Nov 27th, 2023
Hot products of 2023
Navigate holidays left and right with the arrows.
Conversion rate by desktop vs. mobile
Check out purchasing patterns based on date and shipping preference.
Dollars spent through BNPL
Nov 1st - Nov 27th, 2023
Buy-Now-Pay-Later utilization
Oct 1st - Nov 27th, 2023
Order share by shipping method
Oct 1st - Nov 27th, 2023
Average items per order, by key date
Related resources
Content as a Service v2 - holiday-shopping-report-2023 - Monday, October 30, 2023 at 10:48