Elevate your B2B customer journeys with guides on buying groups, insightful reports, and more to drive engagement and demand.
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Adobe Journey Optimizer B2B Edition helps you build buying groups from unified account lists and orchestrate account‑based journeys across channels.
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Adobe Journey Optimizer B2B helps you create and manage buying groups aligned to products using role templates, weighted members, and unified data from Adobe Real‑Time CDP.
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Adobe Journey Optimizer B2B Edition automates account and buying group journeys with real-time triggers and actions.
Adobe named a Leader in B2B Marketing Automation Platforms.
Our 15th year as a Leader, plus what Gartner says about agents and buying groups and the Marketo innovations available now.
What B2B customer segmentation really means.
How B2B teams segment people, accounts, and buying groups, govern the data, and turn audiences into coordinated account journeys.
Data governance for B2B marketing: a practical guide
What data governance is, how labels, policies, and enforcement work, and how B2B teams put governed customer data to work.
The Power of Marketo Engage & Journey Optimizer B2B Edition Together
How Marketo Engage and Adobe Journey Optimizer B2B Edition offer a powerful automated marketing platform for B2B marketing strategies encompassing buying groups.
Journey Optimizer B2B Edition Roadmap: The AI Future of Account Orchestration
Discover how B2B marketing tools like Adobe Marketo Engage and Adobe Journey Optimizer B2B leverage AI to target buying groups for B2B revenue optimization.
Transform Revenue Growth using Buying Group Orchestration and Generative AI
Learn how to combine buying group and account-centric engagement at scale, leveraging the power of Adobe Experience Platform.
