Cut a clear path through MedTech complexity.
MedTech has complex, varied sales cycles requiring constant coordination across healthcare providers, procurement, and IT teams. Success means managing multiple conversations and delivering the right content at the right time.
Adobe helps you create personalized, relevant content for B2B MedTech, giving your team a real-time, shared view of the buying journey to drive consistent sales progress.
MedTech sales needs one-to-one connection
If you want to capture the attention of buyers and ensure your message cuts through, you need to understand who your audiences are and engage them with personalized messaging.
We can help you break down silos and unify content workflows to achieve this, all while staying fully data compliant.
With Adobe you can:
- Tailor experiences that accelerate pipeline and revenue growth
- Integrate data from CRMs, EHRs and IoT devices for a full picture of providers, patients and everything in between
- Meet compliance needs within a highly regulated industry with streamlined content review and approvals processes
See how ZEISS Medical Technology built personalized campaigns in minutes with Adobe solutions.
Using AI to build smarter content journeys
With Adobe Journey Optimizer B2B Edition, AI helps your teams create content more efficiently for email and other channels.
- Scale creation with personalized email messages based on a buyer’s product interest, industry, role in the purchasing process, and status.
- Customize messages by role and define content journeys based on audience, complete with unique emails, SMS messages, interactive webinars, and more.
- Drive success with scoring of engagement between buyer groups, to create an engine of insight that fuels your future content relevance.
Avantor increases revenue by using Adobe Real-Time CDP to target its global audience. They saw a 120% increase in digital marketing revenue over 1.5 years, 45% year-over-year increase in digital campaign revenue within four months of implementation, and abandoned cart campaigns YTD revenue went up 182%.
Learn more about what Adobe can do for you.
Content as a Service v3 - what adobe can do for you - Friday, May 30, 2025 at 13:41
