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How a Global B2B Company Expanded Customer Engagement with Gen AI
Speakers
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Head of Digital Customer Experience, Carl Zeiss Meditec AG
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MarTech Architect - Digital Customer Interactions (DCI), Carl Zeiss Meditec AG
Session Resources
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About the Session
ZEISS Medical Technology has a long history of developing innovative solutions to advance the standards of medical care. Like many companies with complex portfolios and global sales and marketing organizations, it’s a challenge for ZEISS to communicate the benefits of its products effectively and consistently. Additonally long purchasing cycle involves connecting repeatedly to multiple stakeholders within complex buying centers. Learn how ZEISS implemented gen AI models and Adobe Experience Cloud to automate its content supply chain, enabling its global teams to create personalized campaigns within minutes.
Key takeaways:
- The solution architecture needed to integrate gen AI tools in a real-world content supply chain
- How Experience Cloud applications are integrating gen AI capabilities into familiar workflows
- The changes required to your ways of working to drive adoption and benefit from gen AI applications
Technical Level: General Audience
Track: Generative AI
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