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REPORT
2024 Digital Trends — Retail in Focus
Discover the latest customer experience trends, priorities, and investments in retail.
As the demand for personalized, omnichannel shopping journeys grows, retailers must strategize to consistently deliver best-in-class experiences. Brands using AI and machine learning to automate manual tasks and process data faster will be positioned to unlock more insights for personalization — and outperform competitors.
Read our annual 2024 Digital Trends — Retail in Focus report created with Econsultancy to understand how retailers are succeeding and how they must improve, including:
- Adopting and aligning enterprise-wide generative AI with business goals.
- Establishing governance guidelines, cross-functional team collaboration, and synchronized workflows.
- Aggregating customer data into a single profile.
- Building skills centered on AI to advance end-to-end content production.
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Digital trends for personalized retail
The bar for personalized, omnichannel experiences keeps rising. Discover the trends retailers are pursuing to stay competitive.
