Drive organic growth and maximize conversions with Adobe Commerce as a Cloud Service and Adobe Commerce Optimizer.

Many businesses are either stuck with rigid, one-size-fits-all storefronts or tangled in overly complex sites that make rapid updates impossible. As a result, they struggle to adapt to changing business needs and customer expectations. Adobe brings creative ingenuity to commerce, empowering merchandisers with tools to craft exceptional experiences quickly, without relying on IT support.

• Generative AI-powered content creation makes it easier than ever to generate high-performing copy and images for your site. With a single click, you can produce and test hundreds of variations using built-in A/B testing to identify the winners. You can also elevate your product merchandising with AI-generated image variations and high-speed image and video delivery from an integrated digital asset management system (DAM), giving shoppers a more immersive experience that brings them closer to your products — and a purchase.

• Easy editing tools empower your team to launch new content in minutes. Whether using drag-and-drop visual editors or document-based authoring in familiar apps like Microsoft Word, anyone can quickly create compelling site content. These tools have significantly reduced training time while also cutting content creation and page launch cycles by 50%, making it easier than ever to keep websites fresh and engaging.

• Intelligent merchandising drives higher conversion rates and average order values with AI-powered product search, personalized recommendations, and dynamic category listing pages. Tailored to real-time customer behavior and business goals, these merchandising tools deliver results. Brands are seeing 15% to nearly 50% increases in click-through and conversion rates from AI-driven product recommendation displays. Merchandisers can choose from multiple personalization algorithms or set custom rules to deliver more relevant shopping experiences and rapid conversion growth.

Scaling across new markets and integrating acquisitions adds layers of complexity. Businesses often end up managing catalogs and instances for each business unit or region, driving up costs and straining digital operations. Adobe tames this chaos with a scalable, adaptive platform built to support growth with capabilities like:

• A high-performance catalog service that handles over 250 million SKUs across multiple sites and audiences — all from a single catalog with zero data duplication. Ingest up to 10,000 products and 50,000 prices per minute from any back-end system to fuel dynamic merchandising strategies. Effortlessly send data to multiple channels, including different brand or regional storefronts, marketplaces, or social media sites. Launch price promotions across millions of SKUs and any number of sites in hours. Now you can bring more products online, move faster, and sell more.

• A multi-site architecture that empowers companies to launch new storefronts in weeks for multiple brands, business units or regions — from a single, powerful instance. Built-in localization plus apps ensure businesses expand efficiently while delivering market-specific experiences customers demand.

• A cloud-native platform with modern distributed architecture that dynamically scales to meet peak demands for traffic, orders, and SKUs. Individual microservices seamlessly work together, but are independently deployed, scaled, and updated to deliver 99.9% availability. Adobe speeds integrations with third-party solutions through API orchestration on the edge delivered from 330 locations worldwide to handle 10,000 requests per minute.

Many organizations are bogged down by the demands of outdated platforms, funneling precious resources into maintaining legacy systems, implementing security updates, and managing intricate integrations. Adobe’s cloud-native infrastructure and robust developer tools cut maintenance time in half, reducing operating costs and freeing teams to focus on growth initiatives. Capabilities include:

• A versionless cloud service that is continually updated, providing instant access to the latest features designed to accelerate your business growth. Automatic security patches mean your organization stays protected against emerging threats without having to dedicate expensive resources to deploy and test software updates.

• Reference storefronts that come loaded with ready-to-use commerce functionality, including product detail pages, shopping carts, and checkout, so your site is mostly built before you even get started. These components can be easily styled and extended to meet business requirements and create commerce experiences that are unique to your brand and stand out from competitors.

• A powerful extensibility toolkit that gives you the flexibility to build without limits. With comprehensive extension points including APIs, UI SDKs, events, and webhooks, developers can tailor Adobe Commerce to your unique needs. Low-code development tools, starter kits for checkout and back-office integrations, and marketplace apps let you seamlessly add custom or best-of-breed solutions and connect seamlessly with your tech stack – deploying in days, not weeks — so you can get to market faster and start driving measurable business impact immediately.