ADOBE COMMERCE OPTIMIZER: Coming soon
Optimize your existing commerce platform.
Adobe Commerce Optimizer lets you deliver higher-performing commerce experiences by layering your existing ecommerce engine with an advanced Adobe-powered storefront.
Explore the features and capabilities of Adobe Commerce Optimizer.
Legacy commerce platforms struggle to deliver the intelligent, connected experiences today’s customers expect. Commerce Optimizer offers a way to modernize your top-of-funnel storefront experiences while still using your existing commerce solution. Instead of switching to a new commerce platform, you can unlock new use cases with an easily integrated Adobe storefront.
Boost traffic growth and conversion rates with a lightning-fast storefront.
Tap into Edge Delivery Services, —Adobe’s performance-based approach to headless storefronts — to create fast, engaging, and shoppable experiences that drive conversions.
- Deliver commerce experiences that adhere to Google’s Core Web Vitals standards, which results in improved Lighthouse Scores that have a measurable impact on your organic search ranking.
- Maximize performance with a storefront solution built for a 100 Lighthouse score, delivered via local Edge networks for fast, personalized customer experiences that boost conversions.
- Connect your customers instantly to the products that interest them most with advanced AI-driven product search and recommendation capabilities.
- Improve customer engagement with intelligent behavioral data analysis that ranks your product categories, surfacing relevant or trending products.
- Leverage analytics and sales data to drive product recommendations, creating a rich revenue stream based on relationships within your product catalog.
Drive operational efficiencies, scalability, and flexibility in your product catalog.
Unlock unlimited growth potential with a scalable, composable catalog that can support millions of products across hundreds of sites. By modeling product catalogs to mirror your business structure, you can increase efficiencies and governance capabilities.
- Enable catalog modeling flexibility and enterprise-level scalability with the composable catalog data model (CCDM).
- Ingest catalog data from multiple third-party sources to orchestrate large-scale catalog aggregation and management. This keeps your products and promotions synchronized in real time, supporting effective product governance.
- Unlock catalog syndication to ensure consistency in catalog data across all your sales channels and catalog destinations.
- Execute product updates for promotions and campaigns at scale for tens of millions of SKUs at lightning speed.
Elevate your merchandising experience with generative AI.
Drive on-site conversions and boost sales with personalized product experiences, tailored content, and powerful A/B testing to match your audience’s interests at every touchpoint.
- Simplify your merchandising workflows with asset management capabilities that let your teams easily review, edit, and collaborate on product images and assets.
- Leverage generative AI capabilities, such as Adobe Firefly, to do image manipulation tasks, such as cropping, resizing, and color adjusting.
- Deliver assets to any channel, including marketing, social media, and ecommerce storefronts, while easily measuring their performance and optimizing their impact.
- Engage your audiences in a personalized way by using generative AI tools to edit existing digital assets or create new ones. AI-generated content is perfect for use across multiple touchpoints — such as in personalized campaigns — and built-in guardrails keep your content on-brand and aligned to your products.
- Test storefront content, layouts, and component variations across pages and segments with easy-to-use A/B testing — no developer needed.
Metric-driven experience improvements, measured at every step of the journey.
Never question how customers are engaging with your storefront. Get clear, easily accessible monitoring across your storefront experiences with built-in accelerator AI services that provide automatic recommendations to drive quality engagement.
- Review storefront metrics before and after changes using an analytics dashboard that gathers key metrics to provide clear visibility into storefront data, performance, and potential improvement opportunities.
- Save time and prevent lost revenue by identifying journey bottlenecks early, reviewing them, and implementing suggested actions.
- Measure the current performance of individual commerce experience elements, variant test them, and measure the results quickly and easily to validate the impact of your A/B tests.
