Adobe Experience Platform

Put your data to work in real time.

Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Mac screen showing AEP unified profile map
Explore Experience Platform
Screenshot of Profile section on AEP.
Create powerful customer profiles

Bring in data from multiple sources to create and enhance real-time customer profiles.


Make data more easily understood through standardized XDMs and data validation.


Use your real-time customer profiles to start personalizing experiences. 


Activate profiles across devices and channels with our dynamic identity graphs.

Screenshot of Sources section on AEP
Enrich data to uncover insights

Streamline data analysis with custom, imported, or out-of-the box data science models.


Run machine learning models at a central omnichannel data source to get insights faster.


Perform SQL query analysis with data from multiple channels and platforms.


Visualize data using built-in integrations with BI tools.

Screenshot of an Connections section on AEP.

Integrate with an extensible platform


Connect with an open platform to start fast and advance into the future.


Enhance product performance by building new services and custom cloud applications.


Connect non-Adobe products and destinations through REST APIs.


Extend Experience Platform into your own environments and data lakes.

Diagram showing AEP delivering experiences faster.
Deliver experiences faster

Look up and activate customer profiles and segments in milliseconds in any system.


Audit your tags to maintain personal, timely, consistent experiences across channels.


Send data to our real-time, global Edge Network, and then to any solution in any format.


Bring in location data to deliver the right experience to the right person at the right time.

Screenshot of an AEP showing a data governance policy violation modal.
Build customer trust

Ensure your data is used in line with usage constraints like privacy, contracts, and policies.



Keep customer data safe with secure cloud tech from collection to storage and beyond.


Use personal data responsibly by respecting consumer privacy.


Support your privacy readiness in Adobe products.

A virtual event April 27–28.

Superstars and Super Sessions you can't miss.

Discover best practices and learn from top brands during two days of keynotes, sessions, and sneak peeks.

The Digital Experience Conference

Explore the future of customer experience.

Discover the latest innovations and best practices.

A virtual event 27–28 April.

Expand your genius.

Learn how to push the limits of customer experience in more than 200 breakout sessions.

What Platform can do for you

Experience Platform delivers powerful application services with unprecedented functionality.

Behavior-driven insights

Behavior-driven insights

Analyze cross-channel customer interactions in one interface.

Personalization in real time

Personalization in real time

Activate real-time customer profiles for instant personalization.

Customer journeys at scale

Customer journeys at scale

Create individual journeys that adapt to customer behavior.

Intelligent optimization

Intelligent optimization

Build artificial intelligence into every workflow.

How Adobe Experience Platform works

Data is ingested by platform, standardized for intelligence and profile creation, then activated to any system — including Experience Cloud — in real time.

AEP Overview diagram

Build more complete
customer profiles.

Many brands struggle to wrangle customer data and get the insight they need to deliver personalised experiences across channels. Adobe Experience Platform gives you the tools to make it possible. Read the solution brief to learn how.

Learn how Adobe can help you deliver great digital experiences.

Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.

In 2020 we’re still a Leader Digital Experience Platforms.

Gartner released their 2020 Magic Quadrant for Digital Experience Platforms where Adobe was named a Leader and positioned farthest to the right for our completeness of vision. See what else the report says.

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We’re a Leader in digital experience platforms

Download the report to learn why Forrester named Adobe Experience Platform a Leader.

Forrester report preview

Related content

What can Adobe Experience Platform do for your business?

Adobe Sensei provides continuous intelligence for Adobe Experience Platform. 

Adobe Sensei is the intelligence layer for Adobe Experience Platform. By automating mundane or repetitive tasks and understanding and predicting customer data, Adobe Sensei provides ongoing intelligence that enhances your ability through Adobe Experience Platform to power real-time, personalized customer experiences.