Intelligent Alerts

Create and manage alerts based on data anomalies and “stacked” alerts that capture multiple metrics in a single alert.

Why intelligent alerts?

Obviously, you’re not watching your data 24/7. And frankly, you’ve got so much of it that you couldn’t even if you wanted to. So when something important happens — maybe you reach a specific benchmark or you get an unusual amount of traffic — it’s easy to miss it.

With intelligent alerts, Adobe Analytics monitors your data and notifies you immediately when something unusual happens. You get granular control over alerts that integrate with the Anomaly Detection feature, triggering when you need it most.

Anomaly-based alerts

Set your alerts to be triggered based on anomaly thresholds, changed percentages, or above or below set data points.

Comprehensive alert management

Preview how often alerts will trigger and send alerts by email or SMS with links to auto-generated analysis.

Stacked alerts

Keep track of multiple metrics in a single, “stacked” alert instead of creating multiple alerts.

Filter alerts by audience segments or devices.

Add a mobile-only dimension to your alert metrics to refine a trigger by device.

Learn more about intelligent alerts Adobe Analytics.

Set up your alerts.

Learn how to get started with intelligent alerts and how Anomaly Detection keeps you from missing out on opportunities.

See intelligent alerts in action.

Watch this webinar to see how intelligent alerts works with other Adobe Analytics capabilities.

Get the details on intelligent alerts.

Visit our Adobe Experience Cloud Help section for details on capabilities, use cases, FAQ, and more.

Learn more

See related features.

Anomaly detection

Statistical modeling automatically finds unexpected trends in your data by analyzing metrics and determining a lower bound, upper bound, and expected range of values. When an unexpected spike or drop occurs, the system alerts you in the report.

Contribution analysis

Discovers hidden patterns within your data to explain statistical anomalies and identify correlations behind unexpected customer actions, out-of-bound values, and sudden spikes or dips for metrics across audience segments.

Ad hoc analysis

With our Analysis Workspace feature, you get a robust, flexible canvas for building custom analysis projects. Drag and drop any number of data tables, visualizations, and components (channels, dimensions, metrics, segments, and time granularities) to a project.

Let's talk about what Adobe Analytics can do for your business.