Data management platforms can give you the competitive edge. By bringing together avalanches of siloed data, a DMP helps you understand your audience like never before. While traditional DMPs focus on media-based solutions, Audience Manager is a next-generation DMP that works with emerging data sources and a multitude of experience-oriented technologies to better define and activate high-value audience segments.
The customer is more powerful than ever. They’re choosing when and where to engage with your brand or even to ignore it entirely. If you want to reach them, you’ll need to know what attributes define them, the products they’re looking for, what they might want to buy next, and much more.
The right DMP will merge all your data sources together including first-party data from point-of-sale, CRM, web, and email, while allowing you to bring in second-party partner data and third-party purchased data to create a 360-degree view of your customers. It will handle the challenges of delivering data security and access control, integrating siloed data, making data actionable, and managing data at scale — which allows you to stay customer focused.
Most importantly, the right DMP will work with your entire marketing stack, not just the media-based elements. It will take your audience segments and easily turn them into actionable insights for sharper targeting and personalized experiences in more channels.
Är er datahanteringsplattform smart och flexibel nog att utvecklas i takt med er personalisering och målgruppsprofilering? Läs Evolution of the DMP om hur ni håller jämna steg med kundernas förväntningar – och ligger steget före konkurrenterna – med hjälp av en datahanteringsplattform.
Adobe Audience Manager is the next-generation data marketing platform that seamlessly integrates with Adobe Experience Cloud. It works with both data-in and data-out integrations across various channels, so you can choose the best option to deliver the right experience to the right customer at the right time.
Audience Manager is data management that’s focused on the experience by empowering brands to collect and connect disparate assets to drive customer intelligence. It’s been recognized as an industry leader and has been given the highest ranking of current offerings among The Forrester Wave™: Data Management Platforms, Q2 2017.
“Delivering a great experience really begins with the data. We use Adobe Audience Manager as our central data warehouse, acting as the foundation for us to drive customer insight.”
Gordon Ho, Senior Vice President of Global Marketing and North America Sales, Princess Cruises
Hämta in data på enhetsnivå till Adobe Audience Manager och använd både deterministiska och sannolikhetsbaserade metoder för att länka samman enheter. Bygg en graf med egna data, inloggade data från Profile Link och data från Adobe Experience Cloud Device Co-op eller utöka er räckvidd med en extern enhetsgraf.
Definiera hur enheterna ska länkas samman, antingen på användar- eller hushållsnivå, för att begränsa eller utöka målinriktningsparametrarna. Utifrån de profilregler ni konfigurerar kan ni hantera identiteter och leverera en enhetlig upplevelse över olika enheter.
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