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Adobe Digital Price Index.

The Digital Price Index is the most comprehensive measure of inflation in the digital economy, and it’s made possible by the ability of Adobe Analytics to turn terabytes of data into useable insights.

The Digital Price Index is modeled after the Consumer Price Index, published by the U.S. Bureau of Labor Statistics, and uses the Fisher Price Index to track online prices.

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Stay on top of the latest inflation numbers as they move with this month’s Digital Price Index.

Adobe Digital Price Index (DPI)

Year-over-year percentage change for DPI and select categories.

https://main--bacom--adobecom.aem.page/assets/charts/resources/digital-price-index/2025/may/columnchart-dpi-percent-change.json

YoY percent change from May 2024

Latest figures

DPI for May 2025 (month-over-month)

https://main--bacom--adobecom.aem.page/assets/charts/resources/digital-price-index/2025/may/oversized-number.json

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18 product categories included

See all categories

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One trillion+ transactions processed

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100 million+unique product SKUs analyzed

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Download the data

Get the context surrounding the numbers with our most recent articles.

Customer story

Media Alert: Adobe Digital Price Index: Online Prices Fall to 40-Month Low, Down 3.2% In August

Online prices in August 2023 fell 3.2% year-over-year (YoY), hitting a 40-month low—and marking a full year (12 consecutive months) of YoY price decreases. Online prices fell for over half of Adobe’s tracked categories (11 of 18) on an annual basis.

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Media Alert: Adobe Digital Price Index: Online Prices Fall For Eleventh Consecutive Month, Dropping 1.6% In July

Online prices in July 2023 fell 1.6% year-over-year (YoY), marking the eleventh consecutive month of YoY price decreases, with the majority of categories (11 of 18) tracked by Adobe seeing falling prices on an annual basis. On a month-over-month (MoM) basis, online prices fell 0.9% in July.

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Customer story

Media Alert: Adobe Digital Price Index: Online Prices Fall 2.6% in June, a 36-Month Low

Online prices in June 2023 fell 2.6% year-over-year (YoY), the most significant decrease since May 2020 when prices fell 1.5% YoY. June marks the 10th consecutive month of YoY price decreases, with over half of Adobe’s tracked categories (11 of 18) seeing prices fall on a YoY basis. On a month-over-month (MoM) basis, online prices fell 1.3% in June.

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Customer story

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Developed by Adobe Digital Insights (ADI) in partnership with renowned economists.

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Austan Goolsbee

Robert P. Gwinn Professor of Economics at the University of Chicago’s Booth School of Business and former chairman of the Council of Economic Advisers for President Barack Obama.

Pete Klenow headshot

Pete Klenow

Professor at Stanford University’s Department of Economics, visiting scholar for the Federal Reserve Bank of San Francisco, and member of editorial boards for several financial journals.

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Explore other ways Adobe Analytics is helping organizations turn data into insight.

https://main--bacom--adobecom.hlx.page/fragments/resources/recommended/digital-price-index

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