IDC asked marketing leaders a series of questions relating to opportunities and challenges associated with areas of future focus for success. Their responses indicate that enlightened marketers are growing competitive advantage on a foundation of profound strategic methodology. So much so, that it’s reducing the churn in CMO job occupancy.
Key points from the report include:
Read Marketing Takes the Lead in Customer Experience Management to find out how marketers are becoming more collaborative and connected with other departments to deliver the corporate brand promise.
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