Groundbreaking new streaming service for Aussie sports fans
Kayo Sports launched in November 2018, giving Australian sports fans access to a whole new world of streaming and on-demand content. Through a convenient month-to-month subscription, customers can watch more than 50 sports on their laptops, smart phones, tablets and connected TVs.
The first year was a big success for Kayo Sports, with a subscriber base that grew to 364,000 paying customers in only 10 months. Kayo users watch an average of 5.9 hours a week and 4 to 5 different sports each month. Providing over 30,000 hours of premium sport and delivering a world leading streaming experience in quality and performance has already won Kayo Best User Experience at the SportsPro OTT Awards in Madrid.
But the company is under no illusions—it must work hard to attract and retain subscribers. The streaming platform needs to deliver targeted, personalised content to keep people interested year-round, even when their favourite sports are in the off-season.
As its streaming service went live, Kayo Sports knew marketing and advertising would be crucial to winning in the competitive entertainment industry. It needed market-leading technology to support a comprehensive, data-driven marketing strategy. After weighing the options, the company decided to partner with Adobe.
“With Adobe Experience Cloud, we can be more strategic and sophisticated in the way we approach customer acquisition and engagement,” says Tom Mennetrier, Senior Customer Acquisition Manager at Kayo Sports. “Adobe offers the best technology to deliver on the overall vision for the Kayo brand.”