How Adobe Campaign compares to our competition.

We know you need to make the best decision possible. As you compare Adobe Campaign against other options, get a clearer view of the ways we have separated our product from others in the market.

Get our free guide on the top evaluation criteria when selecting an email marketing solution.

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How Adobe Campaign compares to our competition.

Email service providers.

See how Adobe Campaign competes with email service providers by expanding what you can do with email in the context of broader campaign and experience management.

	The competition	Adobe Campaign
Email marketing	ESP segmentation and delivery are often handled separately and data loading and reporting can be manual and inefficient.	We position email within your greater cross-channel campaign management programme. Beyond email delivery, you can build and share audiences, automate workflows and analyse the full impact of email on your customers and other marketing channels.
Unified Customer Profiles	Doesn’t give you autonomy over your own data to create unified profiles.	Own and access your data and improve your email marketing programme by connecting to multiple data sources for enrichment, improved targeting and personalisation. Adobe Campaign makes it easy to share segments and audiences across your organisation and to do cross-channel reporting to understand what sorts of messages resonate best.
Flexible service models	Limited options.	Work with Adobe on a full-service or self-service model with a wide array of consulting and coaching packages. Or pick from our global network of specialised partners to support or operate your email marketing programme.

	Select	Prime	Ultimate
If you're an enterprise that has ...	An emerging analytics practice	A mature analytics practice	An advanced analytics practice

Ad hoc analysis with Analysis Workspace Drag-and-drop any number of data tables, visualisations and components (channels, dimensions, metrics segments and time granularities) to a project.


Rules-based attribution First touch, last touch etc.

Off-line data integration Integrate data from a CRM system or any other source of online or off-line enterprise data (e.g. loyalty programme levels) as an added analysis dimension.	3	15	200

Advanced segmentation with Segment IQ Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension.

Anomaly detection Automatically find unexpected trends in your data.

Contribution analysis Discover hidden patterns in your data to explain statistical anomalies and identi fy correlations behind unexpected customer actions.		10 Tokens (Runs)	20 Tokens (Runs)

Additional predictive tools Advanced insights powered by statistical modelling and machine learning.	Optional	Optional	Optional

Algorithmic attribution Use machine-learning to assign attribution across the different channels.	Optional	Optional	Optional

Pricing	Get in touch	Get in touch	Get in touch

	Adobe Analytics Select Request Demo	Adobe Analytics Prime Request Demo	Adobe Analytics Ultimate Request Demo

Adobe Analytics Select

Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Select

The competition
ESP segmentation and delivery are often handled separately and data loading and reporting can be manual and inefficient.

Adobe Campaign
We position email within your greater cross-channel campaign management programme. Beyond email delivery, you can build and share audiences, automate workflows and analyse the full impact of email on your customers and other marketing channels.

The competition
Doesn’t give you autonomy over your own data to create unified profiles.

Adobe Campaign
Own and access your data and improve your email marketing programme by connecting to multiple data sources for enrichment, improved targeting and personalisation. Adobe Campaign makes it easy to share segments and audiences across your organisation and to do cross-channel reporting to understand what sorts of messages resonate best.

The competition
Limited options.

Adobe Campaign
Work with Adobe on a full-service or self-service model with a wide array of consulting and coaching packages. Or pick from our global network of specialised partners to support or operate your email marketing programme.

Cross-channel campaign management systems.

Why cross-channel campaign management is better when it's part of the Adobe Experience Cloud.

	The competition	Adobe Campaign
Cross-channel campaign management	Separate systems are often required for segmentation, delivery and measurement. Manual list selection and siloed data hinders speed and collaboration.	Our solution is one of the original cross-channel campaign management systems and we continue to improve and invest in it. We offer flexible technology with support for mobile, web and native email, as well as off-line and customised channels.
Integration with Adobe Experience Cloud	Limited. No productised integrations.	Our solution integrates with Adobe Experience Cloud to bring everything from audience insight and analytics to advertising and personalisation to your cross-channel campaigns.
Integration with Adobe Creative Cloud	Not available.	You already create and share assets in Dreamweaver. Now easily integrate them into Adobe Campaign.

The competition
Separate systems are often required for segmentation, delivery and measurement. Manual list selection and siloed data hinders speed and collaboration.

Adobe Campaign
Our solution is one of the original cross-channel campaign management systems and we continue to improve and invest in it. We offer flexible technology with support for mobile, web and native email, as well as off-line and customised channels.

The competition
Limited.

Adobe Campaign
We’ll adapt to the data or compliance needs of your organisation or industry. Deploy Adobe Campaign via a hosted, hybrid, on-premise or managed services architecture, with multiple hosting options, ranging from Azure to AWS.

The competition
Limited. No productised integrations.

Adobe Campaign
Our solution integrates with Adobe Experience Cloud to bring everything from audience insight and analytics to advertising and personalisation to your cross-channel campaigns.

The competition
Not available.

Adobe Campaign
You already create and share assets in Dreamweaver. Now easily integrate them into Adobe Campaign.

Deliver multichannel experiences with a Leader.

Find out what makes Adobe a Leader in the 2022 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs report.

Download report

“With all of our customer information in one place with Adobe Campaign, we can better identify marketing opportunities across channels and monetise that data through our digital advertising.”

Luca Crisà, CRM Digital & Campaign Manager, RCS MediaGroup

View RCS Media’s story