Next generation digital asset management.

Experience Manager Assets is a cloud-native DAM built for today's content needs, letting you easily manage thousands of assets to create, manage, deliver and optimise personalised experiences at scale.

Catch up on the 2023 digital trends.

Learn why a creative approach will help you to keep up with the ever-changing needs of customers and how it’s done in the 2023 Adobe Digital Trends report.


Digital asset management
Our completely reimagined DAM drives customer experience by combining the scalability of the cloud and the power of AI to deliver personalised content at scale. Learn more

Native Creative Cloud connection
Eliminate email-driven workflows and make collaboration faster by letting creatives work directly in Creative Cloud applications and while marketers easily give feedback and direction, all directly through the DAM. Learn more

Asset Intelligence
Do the work you want, automate what you don't. Use AI to streamline tagging, cropping and distribution - to do in minutes what used to take hours. Learn more

Intelligent automation and delivery
Amplify content velocity and meet customer demands easily by quickly composing, adapting and delivering countless variations across devices and channels. Learn more

Adobe Workfront Integration
From intake to delivery, you can maximise the value of your content—at scale—by ensuring your digital assets are built, reviewed, approved and automatically tagged to their associated project.

Forrester names Adobe a DAM Leader.

Read The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022.

How we're different

Our DAM offers native Creative Cloud connectivity

No other DAM offers built-in connectivity to tighten creative processes upstream and marketing projects downstream. Accelerate the creative process with smoother collaboration — from design through delivery.

Learn more about native CC connection

Our DAM makes experience automation easy

No other DAM offers a central cloud-native solution with governance rules and automated workflows. Use one primary file to quickly compose, adapt and deliver dynamic experiences with speed and impact.

Learn more about asset automation

Our DAM gives you content intelligence

Use machine learning and advanced algorithms — powered by Adobe Sensei — to discover hidden assets with auto-tagging, accelerate slow processes with automated workflows and decide what matters with insights and analytics.

Learn more about smart digital asset management

Our DAM is cloud native and extensible

You no longer have to choose between the scalability of the cloud and the customisation you need to better serve your customers. Benefit from peak DAM performance, continuous innovation and powerful new microservices enabled by the cloud.

Learn more about Cloud Service

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“Building on our strong digital foundation in Adobe Marketing Cloud, we’re combining two businesses into a single brand to meet more customer needs worldwide.”

John Mathews, Senior Manager of Digital IT, Zebra


“We wanted a solution which was both user friendly as well as author friendly. And Adobe Experience Manager was a solution which was bridging both the gaps.”


Let us show you the full power of Adobe Experience Cloud