Intelligent Services

Make customer experience smarter with Intelligent Services.

What you can do with Intelligent Services

Intelligent Services, built on Adobe Experience Platform, gives marketers responsible for customer experience access to AI-as-a-service, making it easy for anyone to predict customer behaviour, measure the impact of a campaign or ensure better return on every investment.

Intelligently predict customer behaviour.

Use the data in Experience Platform’s real-time profile to understand and then predict individual customer behaviour and preference.

Deliver experiences confidently.

Know who is most likely to respond to a message, then deliver an experience tailored on the fly to their preferences.

Know for sure what’s working.

Understand with confidence how each customer interaction affects incremental conversion or other business outcome.

Make smarter investments.

Invest your resources with confidence by understanding which marketing activities give you the best ROI.

Features and use cases

Customer AI

Get an advanced look at each customer, including expected behaviours.

Deliver high-accuracy customer propensity models for stronger segmentation and targeting.

Understand the reasoning behind customer behaviours.

Customise configuration to your company’s unique use cases and data.

Customer AI in action

New customer activation
Deliver a promotional email campaign to users with a higher chance of conversion.

Customer retention
Proactively retain high-risk users by segmenting for personalised treatment.

Customer engagement
Increase engagement with existing users — for example, if they’ve been inactive for a few days.

Attribution AI

Measure and optimise customer experiences across the customer journey.

Understand incremental impact for each individual touchpoint to accurately allocate budgets.

Receive unbiased multichannel attribution results.

Configure easily to meet your specific needs for greater control.

Attribution AI in action

Executive reporting
Show executives the true impact of marketing, both as a whole and by channel, region, SKU and more.

Budget allocation
Inform decisions on how budget is spent across marketing channels.

Campaign optimisation
Understand which campaigns and content are working better so marketing can optimise their tactics.

Partner evaluations
Assess how effective agencies and partners are, based on attribution results.

Journey AI

From the frequency of emails to the best time of day and the best channels to engage, you can now use Adobe Campaign to build end-to-end journeys unique to your individual customers.

Predict — and act on — the best time to send emails to each of your customers, maximising engagement rates and improving campaign ROI.

Intelligently identify how and how often each customer wants to engage with your brand, so you can create a more personalised, fatigue-free experience.

Adjust and iterate journeys based on predicted individual preferences.

Content AI capabilities

Intelligence to extract information and tag features from assets, as well as organise and streamline content flow across the organisation.

Reduce manual metadata entry with tagging technology that learns business-specific keywords

Let automation label and quantify the colour composition of an image

Automate tagging for documents and other text-based assets

Content AI in action

Make searches easier
Expanded, automated tagging makes it easier for you and your customers to find what they’re looking for.

Streamline asset ingestion
Enriched metadata makes it more efficient to bring assets into your DAM.

Surface similar assets
Easily find assets related by colour by searching colour values by name, HEX or RBG value.

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Discover the power of our AI and machine learning technology and intelligence layer for Experience Platform, which enhances your ability to power real-time customer experiences.

Let’s talk about what Adobe Experience Platform can do for your business.

Let’s talk about what Adobe Experience Platform can do for your business.