Every year, the share of furniture and housewares sold online increases. Yet eCommerce sales are only a fraction of the digital customer experience. Few sectors have seen the number of touchpoints grow and evolve as quickly as home decor.
From the consumer’s perspective, there is no difference between a retailer’s various channels and the overall brand experience. Consumers want to interact with your brand on multiple devices, jumping from one channel to another, fluidly.
The challenge for merchants: adapt to evolving consumer behaviour with the right strategies and digital tools to profitably support the customer journey. Meld the in-store experience with the online one and vice-versa.
Here is what you need to know to apply your existing know-how to digital and convert today’s consumers into recurring customers.