Customer trust is earned or broken with every experience.
As the digital economy accelerates, what drives trust between consumers and brands has shifted. From personal and personally valuable interactions to the responsible use of customer data, consumers across APAC are demanding far more of their digital brand experience.
The new Adobe Trust Report 2022: APAC reveals the impact of a trust exchange in the eyes of consumers. Done right, many will reward brands with loyalty and spend. When trust is broken, two in three say they will walk away forever.