Customer Profiles

Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. Then, use these customer profiles for more accurate segmentation, personalization, and reporting.


A complete view of your customers, on every channel.

You have tons of data on your customers, but it’s a huge challenge to bring it all together in an accessible view. However, without a complete picture, you struggle to get the results you expect from your marketing campaigns.

Unifying your customer data from online and offline channels is the first step to improved campaign targeting, personalization, and reporting. The customer profiles feature integrates all of your customer data in one place. Customize your data at any time with drag-and-drop functionality, and quickly handle complex data management tasks, such as calculations, aggregates, de-dupes, and merges.


See what makes it work


Unify your customer data
Track every interaction — from both online and offline channels — and merge it into a single customer profile, accessible to marketers without SQL.

Integrate your marketing
Use customer interaction data from other touchpoints and Experience Cloud solutions to enrich and expand these profiles, keeping them up to date.

Personalize your marketing
Use customer data to create and personalize cross-sell, upsell, and loyalty program opportunities.

Data connectors Integrate
Adobe Campaign with other data sources like CRM, point of sale, and e-commerce solutions.

Personalization with Adobe Target
Deeper personalization means greater value with the Target integration. Learn how to combine time and location values with your customer data in our tips and tricks guide.

Learn tips and tricks to integrate quickly

Learn more about customer profiles in Adobe Campaign.


Integrate your CRM.

Unify your customer profiles by plugging in your CRM to Adobe Campaign with our APIs in our documentation.

Learn more