User asking AI what their brand presence is on AI engines
User asking AI what their brand presence is on AI engines
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AGENTIC BRAND ACTIVATION SOLUTIONS

Reimagine your brand experience for the agentic web.

Transform digital content into intelligent experiences that strengthen brand discoverability, relevance, and credibility—whether customers engage directly with your digital touchpoints, via AI search, or autonomous agents.

User asking AI what their brand presence is on AI engines

Modernize your digital experience foundation for an AI-native world.

Your owned properties and content aren’t just for customers — they’re now the main source of truth for AI agents. Adobe helps you modernize your website for AI readiness, optimize for performance and visibility, and turn passive browsing into guided, personalized journeys. Free up your teams to focus on delivering higher-converting digital experiences with fewer tools and less manual effort.

Create a modern content foundation built for AI discovery.

Migrate and modernize your content automatically and at speed into cloud-ready, AI formats for improved discovery while continuously refining for impact and performance.

  • Make every page AI-ready. Build every digital experience with governed, structured content and templates to ensure machine-readability and AI interpretation.
  • Eliminate legacy experience debt. Quickly migrate existing pages into AI-ready formats using AI-driven workflows and agents.
  • Enable consistent experiences. Centrally manage content elements, such as components, assets, and schemas, from a single hub and syndicate across properties and regions to deliver consistent experiences for people and agents.

Learn about:

Adobe Experience Manager Sites
Adobe Experience Manager Sites Optimizer
Adobe LLM Optimizer

AI provides guidance that video assets performing better than static
User asks AI what their brand presence on AI engines is

Continuously improve brand visibility and engagement.

Ensure your brand shows up accurately and favorably in traditional search and AI-driven channels. Strengthen visibility for both people and AI with fast, engaging experiences that drive measurable business impact.

  • Monitor and increase traffic and visibility. Continuously analyze LLM activity to reveal how your owned content is surfacing in AI search and benchmark your brand against competitors across important queries.
  • Grow organic traffic and reach. Get easy to implement recommendations to optimize your content, so it is cited more prominently in AI trained models.
  • Connect AI visibility to business impact. Map visibility to engagement, conversions, and revenue and easily share reports with stakeholders to demonstrate brand influence and ROI.

Learn about:

Adobe LLM Optimizer
Adobe Experience Manager Sites Optimizer
Adobe Experience Manager Sites

Deliver trusted conversational experiences designed to engage.

Elevate your owned properties into reliable, interactive hubs for guided exploration and confident decision-making.

  • Personalize every interaction. Capture insights from every interaction and use AI to create persona-specific content for personalized search, recommendations, and contextual conversations.
  • Protect your brand. Surface approved content and assets from Experience Manager Sites and preserve brand voice by controlling tone and flow.
  • Reduce call center volume. Provide customers with instant, accurate answers that resolve questions directly through conversational chat within your owned experiences.

Learn about:

Adobe Brand Concierge
Adobe Experience Manager Sites

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Explore the products that drive agentic brand activation.

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Powered by these agents.

Driving results for some of the world’s most innovative companies.

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“Experience Manager Sites reduced complexity and increased the flexibility of what our teams were able to do. That became a powerful tool, allowing us to feel comfortable deploying more and more of these sites.”

Scott Gutterman, Senior VP of Digital Operations
PGA Tour

Questions? We have answers.

What is Adobe’s agentic brand activation solution?
Agentic brand activation is Adobe’s solution for creating AI-optimized digital experiences that adapt to customer needs across websites, search, and autonomous agents. It ensures your brand appears consistently and persuasively in both consumer engagement and AI-driven interactions.
How does the agentic brand activation solution use AI?
The solution uses AI agents to modernize your digital experience foundation, dramatically accelerating content workflows and enforcing governance rules to increase agility and quality and enforce brand and compliance rules.
How can brands benefit from AI-ready content?
By structuring content for AI discovery, brands increase visibility in AI-powered search, boost organic traffic, and ensure brand authority across new discovery channels like LLMs and autonomous agents.
Which Adobe products support the agentic brand activation solution?
Key products that support the solution include Adobe Brand Concierge, Adobe Experience Manager Sites, Adobe Experience Manager Sites Optimizer, and Adobe LLM Optimizer. Together, they provide the tools to manage, optimize, and measure AI-driven brand engagement. Alternatively, customers can deploy each of these products to deliver immediate value to address specific challenges and use cases.
How does the agentic brand activation solution improve ROI?
With automated issue resolution, AI-powered optimization, and reporting tools, brands can connect AI visibility directly to engagement, conversions, and revenue — demonstrating measurable business impact.