Off-line Data Integration

Integrate data from a CRM system or any other source of online or off-line enterprise data (e.g., loyalty programme levels) as an added analysis dimension.


Insights from off-line.

You want to do anything you can to understand your customers better. While you obviously need to track web or mobile activity, there are other customer behaviours that can spark valuable insights. And oftentimes, those behaviours happen off-line.

With our Customer Attributes feature, you can import off-line data from your CRM or other enterprise data. You can integrate demographic, loyalty-programme or other customer-based data that can help you to deliver the best experience to your customers.

Tied to the visitor

Customer attributes are tied to the visitor level and allow you to upload attributes to behavioural data retroactively.

Analyse as dimensions

Use attributes as dimensions in your reports and analysis, allowing you to discover insights about off-line customer segments or customer traits, such as customer loyalty, demographic data or sales stage.

Take action

Attributes are available throughout Adobe Experience Cloud, allowing you to target them for personalisation or automate attribute-based campaigns.


Learn more about customer attributes in Adobe Analytics.

Learn new tips and tricks.

Get insider help on the Adobe Blog and see how you can get started with customer attributes.

Read more

Get the details on customer attribution.

Check out the Adobe Experience Cloud Help page on customer attributes for details on best practices, data sources, FAQs, subscriptions and more.

Read more

Create attributes reports.

Visit this Adobe Experience Cloud Help page to learn how to run the Customer Attributes report function within Adobe Analytics.

Learn more