Experience System of Record
Adobe announces Experience System of Record as your organization’s center of gravity, bringing together your experience data, content and unified profile to enable amazing customer experiences.
ROI of Experience.
A new global Forrester research study, commissioned by Adobe, shows that Experience Businesses outperformed their peers in business metrics spanning the entire customer journey.
The Changing Role of the CIO
The role of the CIO is changing, and both IT and marketing have a lot to gain by coming together as partners. Read more on why marketing and IT must work in lock step to drive digital transformation.