5. Content Velocity
You’re under constant pressure to deliver a flow of engaging, personal, and timely content across all the channels in your customer journey. And just as a stunning aerialist seems to defy gravity, you need to make it look easy. Mastering content velocity means becoming an expert at digital asset management (DAM). With the right tools and techniques, you’ll be able to quickly create, manage, deliver, and optimize relevant digital content. As you become a DAM expert, you’ll find it easy to create free-flowing content experiences that will thrill your customers.