On-demand webinar | 43 min | Free of charge
Laying down a sound data foundation for personalisation
Summary
When it comes to customer experience management (CXM), it all starts with the data. Data is the intelligence, the brain and heart that drives experiences. And having a holistic view of the customer is what enables brands and marketers to deliver personalised, relevant and timely experiences seamlessly, across channels and devices – which consumers today expect.
Why attend this webinar?
In this webinar, we’ll talk about the importance of building the data foundation that will feed your organization’s personalisation strategy and how Adobe Experience Cloud can help marketers transform their businesses into a customer-centric, experience-led business.
Join us for this webinar to:
- Understand why a sound data foundation is needed to drive personalisation efforts
- Learn how to get a holistic view of the customer with Adobe Analytics & Adobe Audience Manager
Intended audience
- Marketing decision makers and practitioners
- IT decision makers and practitioners
- Customer Experience
- eCommerce
- Digital
Speaker
Hiro Awanohara
Senior Product Manager & Regional Evangelist, APAC Adobe
Hiro's Linkedin
Hiro Awanohara has worked with Adobe’s strategic / leading customers as a Consultant and Solution Consultant in the US and Japan since joining Adobe in 2010.
Leveraging his background as a marketer who has worked on driving strategy and execution for a variety of brands, Hiro has a proven track record in helping brands transform how they engage with their customers through the use of content, data and technology.
Sundeep Malik
Solution Consultant, Adobe
See Sundeep's Linkedin
Sundeep Malik is a Solution Consultant at Adobe. He brings 14 years of industry expertise mainly in the area of Digital Marketing. Sundeep is passionate about the topic of omni-channel personalization and has spent the last many years helping customers get onto the omni-channel personalisation journey using Adobe Experience Cloud solutions like Adobe Campaign, Adobe Target and Adobe Audience Manager.