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Adobe Experience Manager Assets Use Case

Analyze digital assets to maximize impact.

Pull insights to understand the impact of your marketing efforts — from production through activation.

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Find out what asset data reveals about your digital assets.

Adobe Experience Manager Assets gives you granular insights into asset usage to understand what resonates with your customers — so your teams can make better decisions on which assets work best.

Use data to inform asset optimizations.

Analyze usage of assets, so you know which assets can generate more engagement. These insights let marketers make informed decisions on updates and optimizations that can improve asset performance and drive greater customer engagement.

Maximize your content investments.

Spend less time, money, and effort creating new content by making greater use of what’s already in the digital asset management system (DAM). With Experience Manager Assets, marketers can understand the usage and delivery of assets, so you can pinpoint opportunities to reuse or remix existing content.

Inform content strategy and reduce content waste.

With asset insights, marketers can understand how assets are used and delivered to channels, so you can determine what content resonates with customers. These insights can be shared with creative and marketing teams to shape future content production strategies, prioritize asset creation, and reduce content waste.

EY

Uses data to determine which content resonates with customers to drive engagement.

Under Armour

Saves time and money by leveraging insights to understand asset usage and prioritize production.

Deloitte

Centralized access to over 23,000 assets available in 33 languages and improved content reuse.

Learn more about maximizing the impact of your digital assets.

Let’s talk about what Adobe Experience Manager Assets can do for your business.

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