Active Profiles
Pay based on the number of active customer profiles that you’re engaged with — defined as people that you’ve messaged within a 12-month period — rather than paying by number of messages sent.
Adobe Campaign Pricing
Adobe Campaign lets you focus on creating meaningful relationships that span across channels, touchpoints, and devices with a unique pricing structure and flexible subscription model. Marketers don’t have to worry about how much each message costs, and can instead focus on building high quality customer relationships that span across channels, touch points and devices.
Pricing considerations
Channels
Choose the primary customer engagement channels that you’ll use — email, SMS, push notifications, in-app messages, direct mail, and more — and pay only for the ones that you need.
Add-Ons
With the assistance of our professional services team or one of our experienced Adobe Campaign partners, we’ll work with you to develop a tailored solution for your unique deployment needs, custom channel use cases, or compliance requirements — and adjust pricing accordingly.
“The numbers speak for themselves. Adobe has had a tremendous impact on our digital marketing strategy.”
Otto Rosenberger, Former CMO at Hostelworld Group
Before Adobe Campaign, Hostelworld struggled to send out 300 emails. Now, their marketers deliver more than a billion emails per year to customers worldwide at different points in their journeys.
The ROI of Adobe Campaign.
The average payback period of the marketers was 6.6 months.
Companies saw a 338% return on investment after 3 years.
Open rates improved by 60% within the first 6 months.
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