Artificial intelligence is reshaping how we communicate, market, and create. We’re moving beyond systems that simply follow instructions, toward a new generation of AI that can take initiative, make decisions, and adapt in real time. This is the promise of Agentic AI: intelligent agents that act with purpose, respond to context, and support people in navigating complexity with greater speed and confidence.

Agentic AI Adoption Accelerates: 90% of German Companies are Taking Action

In Germany, this shift is already taking shape. According to the Adobe Agentic Readiness Report – based on a survey of 400 AI decision-makers in IT and marketing* – more than 90% of organisations are either already using Agentic AI or plan to do so within the next year. Specifically, 46% have implemented Agentic AI, 31% intend to adopt it within the next three months, and 16% within the next twelve months.

Where Agentic AI Creates Real Business Value

German companies recognise the value of Agentic AI. According to the Adobe Agentic Readiness Report, 63% of respondents see the greatest potential in IT operations, followed by 48% in customer service, and 34% in marketing. These are areas where proximity to the customer, speed, and adaptability are critical – and where traditional processes are increasingly reaching their limits.

The impact is already tangible: greater efficiency, automation of complex workflows, and noticeable workload reduction for employees. Agentic AI delivers the most value where scale, speed, and personalisation are essential – especially in customer experience.

With Adobe Experience Platform Agent Orchestrator, companies can centrally coordinate AI agents, integrate them into existing systems, and deploy them across departments to manage complexity and drive transformation.

Empowering People to Lead with AI

Some 85% of German decision-makers see AI expertise as a critical success factor for the effective integration of Agentic AI. This signals a clear shift: companies understand that technology alone doesn’t drive transformation – people do.

The Adobe Agentic Readiness Report shows that organisations investing in Agentic AI are also investing in their people. 58% are enabling employees through internal training, 48% are developing in-house experts, and 39% are running pilot projects to build experience and confidence.

The message is clear: readiness is not just a technical challenge – it’s a cultural one.

Trust as a Strategic Advantage

One of the most encouraging findings from the Adobe Agentic Readiness Report is that there’s no longer a single dominant barrier to adopting Agentic AI. Instead, challenges are becoming more nuanced – and increasingly solvable.

Some 37% of respondents cite data protection as a key concern, 35% point to technological maturity, and 31% highlight integration complexity. In addition, many organisations still face a shortage of skilled professionals and cultural hesitation – including mistrust of autonomous decision-making and fears of losing control.

In this evolving landscape, trust emerges as a decisive factor: as AI systems become more autonomous, success depends not only on performance, but on transparency, explainability, and human oversight – ensuring decisions remain understandable and accountable.

Collaboration as a Catalyst for Innovation

According to the Report, 50% of German organisations are working with external partners to implement Agentic AI, 35% are co-developing solutions, and only 15% are building entirely in-house. This marks a clear shift away from siloed innovation toward strategic collaboration.

This collaborative approach is driven by the need for speed, shared accountability, and confidence in partner expertise – especially in sensitive areas like data protection and governance.

Driving Meaningful Innovation with Agentic AI

Agentic AI is more than a technological advance – it’s a catalyst for progress

German companies increasingly recognise its potential to enhance performance, foster innovation, and empower teams. This shift reflects a change in mindset among decision-makers: moving from fear to responsibility, from rigid control to open collaboration, and from reactive responses to intentional creation.

Agentic AI enables us to lead with purpose and drive innovation that is not only smart, but genuinely meaningful.

With Adobe’s Agentic AI capabilities, organisations aren’t just adapting to change – they’re actively shaping it.

Notes: *Survey of 400 German AI decision-makers from the IT and marketing sectors, conducted by the opinion research institute TechConsult on behalf of Adobe Germany in September 2025