First steps toward co-ordinated, multichannel campaigns
Delta Community worked with Adobe partner M2 Partners to implement the Adobe Campaign Standard solution. Using its tried-and-true implementation approach based on years of experience with Adobe Campaign, M2 Partners delivered a smooth and rapid deployment for the Credit Union.
"M2 Partners played an invaluable role in helping Delta Community implement Adobe Campaign, with a step-by-step methodology that included understanding our business requirements, campaign design and testing and customised training,” says Nimkar. “The highly skilled team greatly simplified our implementation process—they’re incredibly responsive to our needs and deeply understand the solution.”
Within three months of roll-out, Delta Community marketers had already launched a handful of high-impact, automated campaigns. Adobe Campaign workflows, scheduling and its drag-and-drop interface make it easy for the marketing team to build and execute email campaigns faster than ever. Having the ability to quickly create automated campaigns, such as its auto loan recapture campaign, allows Delta Community to stay connected with members and recognise them for their loyalty to the Credit Union.
“Using Adobe Campaign workflows and the email editing tool, we can design a campaign in the morning and launch before the end of the day,” says Nimkar. “We can do more of the work ourselves, which means we don’t have to ask our creative team to design and build an email and our IT team to pull targeted lists. Adobe Campaign has reduced our overall campaign delivery timeline by 50%—a campaign that used to take us two weeks can now be completed in a few days.”
One new campaign is the Credit Union’s weekly onboarding initiative. Delta Community automatically sends crucial first communications to new members, including a welcome email, an overview of online banking services, an introduction to lending products and more.
The Credit Union continuously has email open rates of more than 50% from its initial onboarding email and maintains open rates of more than 35% from subsequent onboarding emails. Other campaigns include a monthly cross-sell campaign to drive revenue and a monthly statement notification—both essential for keeping members informed and engaged.