Visual storytelling changes the conversation around limb differences
Limbitless is more than halfway through the clinical trials on its bionic arms. Once complete, FDA certification will enable the prosthetics to be covered by insurance, thereby making the arms more accessible to children with limb differences. In the meantime, the non-profit is working hard to raise awareness and attract funding. Visual storytelling is central to its efforts.
The advocacy and marketing team’s top priority is to share the Limbitless mission through the website, social media, flyers and posters and they rely on Adobe InDesign, Illustrator, Photoshop, XD and Spark to do so. Videos on Twitter, Facebook and YouTube, created using Adobe Premiere Pro, Premiere Rush and After Effects, are particularly effective in communicating the Limbitless mission and celebrating limb recipients.
“Limbitless' sole focus is not only on the technology, such as our bionic arms, but the children using the technology, their families, their lives and their stories,” says Mrudula Peddinti, Branding Director at Limbitless Solutions. “Creative storytelling goes beyond scientific data and statistics about a device. It adds emotional impact and the humanity behind the prosthetic. Our role is not only to develop and provide accessible technology, but also utilise the power of visuals to amplify our bionic kids' and families' voices and stories to build awareness throughout the rest of the community. This is what allows Limbitless to not only garner genuine buy-in and support of our mission, but also empower our bionic kids.”
The Limbitless bionic kids themselves are helping to raise awareness using visual storytelling. and now they have their own comic. The Bionic Kid comic series is the brainchild of then 10-year-old Zachary Pamboukas, who received his first bionic arm in 2016 and his older brother, Christo. The two boys came up with the idea to raise money for other kids in need of bionic arms, writing the story and even helping with the illustrations. The comic is helping to change the conversation around limb differences.
“’Bionic Beginnings’ is the amazing origin story of the Bionic Kid, Zachary, a boy who confronts a bully through nonviolent means and ultimately becomes a superhero. It shows how to openly communicate about disabilities,” says Manero. “A group SVAD professors, Limbitless illustrators and undergraduate interns sat down with Zachary and Christo to bring the story to life in Photoshop, Illustrator and Spark. We even had the boys draw some of the details to make sure the storyline and characters were just right.”