Shortly after the platform’s launch, the pandemic took hold in the UK, permanently changing the retail industry and the way consumers shop forever. During the UK lockdowns, Topps Tiles saw a huge increase in website traffic as consumers focused on home improvements. Despite an unexpected sharp rise in traffic, the new website successfully processed the increased level of interest. Sales skyrocketed, trebling during the lockdown and remained consistent at +45% growth across the year.
Meanwhile the high-performance website has increased customer engagement and doubled the number of trade sales. After the launch there was an immediate 30% increase in customer revenue, and a 1,000% increase in trade website visits.
The platform’s ability to allow Topps Tiles’ staff to better understand and support customer needs has also been especially useful for converting early interest into sales, driving conversion in this area from 0.7% to more than 4%, whilst customer satisfaction levels now exceed 80%.
“The growth Topp’s Tiles has seen is incredible and we’re delighted to support the business as it goes from strength to strength and delivers new features and innovations to inspire its customers,” concludes McCaul.