ADOBE ANALYTICS INTEGRATIONS
Maximise your marketing stack intelligence with powerful integrations.
Adobe Analytics solutions easily connect with your existing applications, letting you streamline workflows and drive comprehensive insights and analytics.
Put your data to work for scaled insights across systems.
Extensive integration capabilities and connectors let you share data and intelligence between your existing — and future — Adobe and third-party data sources and applications, enabling more data-driven decision-making.
- Adobe Experience Platform
- Cloud platforms and apps
- Customised development
Share and activate insights across Adobe solutions with seamless data integration.
Leverage native bi-directional data connections across Experience Platform applications to ingest, process and share back rich data, insights, metrics and audience segments. This helps inform campaign strategy and optimise engagement across the customer journey.
- Journey analysis and reporting. Ingest and run in-depth analyses on data produced through orchestration and activation applications — such as Adobe Journey Optimizer and Adobe Target — for consistent and reliable insights and reporting.
- Audience analysis and publishing. Define and publish audiences using processed historical data for activation and orchestration across native Adobe products. Then, re-ingest performance data from those activated audiences to continuously discover and refine insights.
- Cross-channel experimentation. Evaluate the impact of any A/B/n experiment conducted across channels and products.
Integrate Adobe Analytics solutions with your cloud platforms for rich data analysis.
Use pre-built data connectors to directly integrate with various cloud platforms and third-party applications. This lets you enrich your centralised data, enhance reporting and improve decision-making, while giving you deeper customer insights.
- Data warehouses. Easily share data from cloud platforms — such as Microsoft Azure, Amazon S3, Google Big Query and Snowflake — with Adobe Analytics solutions for on-demand customer analysis. ·
- Third-party applications. Connect data and improve analysis using an extensive library of pre-built integrations to customer service, marketing and sales cloud technologies — such as Microsoft Dynamics 365 and Salesforce. ·
- Full-table export. Leverage our advanced delivery management service to export large-scale, ad hoc or pre-scheduled reports to popular cloud destination — such as Microsoft Azure, Amazon S3, Google Cloud Platform and Snowflake. ·
- Data feeds. Send processed clickstream data to platforms outside of Adobe to use at your organisation’s discretion.
Power data science and developer applications.
Support customised data analysis, transformation and modelling using customised integration and developer tools such as SDKs, API-level access and SQL connectors, as well as streaming, batch and data export capabilities.
- Experience Platform WebSDK. Leverage a JavaScript library to streamline interactions with Adobe and third-party services.
- Developer APIs. Use an extensive set of APIs to directly call Adobe servers and create connections, data views, filters, calculated metrics and more.·
- Extensible programming support. Use coding languages like R and Python to support data extraction, transformation and analysis. This lets you automate workflows, perform advanced analyses and build customised applications.·
- SQL connection. Let data scientists and engineers create reports and dashboards in popular BI tools like Power BI and Tableau using the same data views in Customer Journey Analytics.
Adobe Experience Cloud integrations
Get the unified, data-driven insights to power better customer experiences and campaign results by combining Adobe Analytics capabilities with additional Experience Cloud products.
Adobe Journey Optimizer
Apply customer insights and analysis to deliver tailored offers at any journey engagement point across channels.
Adobe Real-Time Customer Data Platform
Enrich customer profiles with cross-channel behavioural insights for enhanced audience creation and activation.
Adobe Target
Measure and report on Adobe Target activities directly in Adobe Analytics solutions to inform and improve digital personalisation efforts.
Adobe Mix Modeller (coming soon)
Use macro-level channel insights from Mix Modeller to enhance customer touchpoint evaluation, improving efficiency of tactical optimisations identified through Customer Journey Analytics.
Adobe GenStudio for Performance Marketing (coming soon)
Supplement the content engagement analysis in GenStudio for Performance Marketing with conversion insights from Adobe Content Analytics to uncover top optimisation opportunities.
