Adobe Analytics
Unified customer analytics across data, content and journeys.
Give marketing, product and business teams insights into customer behaviours as they move across channels, products, content and services.
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Explore our digital analytics features and capabilities.
Adobe uniquely brings together the entire data-to-insights-to-action workflow with a centralised system for data collection, processing, analysis, reporting and output. This gives teams across your organisation a deep understanding of their business, empowering them to make better decisions more quickly.
- Customer Journey Analytics
- Web & mobile analytics
- Product Analytics
- Content Analytics
Insights into every customer, account and journey.
Adobe delivers the most accessible and relevant first-party customer journey insights. By connecting customer or buyer identity with interactions from across channels, devices and time, you can easily explore the complete journey of your B2C or B2B customers and make more informed business decisions.
Learn about Adobe Customer Journey Analytics B2C and B2B editions:
Customer Journey Analytics
Customer Journey Analytics B2B Edition
Digital analytics for web and mobile
From digital data collection and relational clickstream processing to in-depth analysis and reporting, Digital analytics for web and mobile helps you to understand visitor engagement across your digital properties — making it possible to optimise digital marketing strategies, improve user experience and drive business growth.
- Collect and ingest behavioural data in real-time from your web and mobile channels.
- Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences and uncover insights from digital journeys.
- Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience.
- Integrate and share insights, segments and outputs from your data across other business applications.
Growth insights for product and marketing teams
Discover and act on meaningful product and user insights through purpose-built analyses. Understand user preferences, identify friction in the user and product journey and get insights to optimise the user experience across channels. Adobe Product Analytics helps teams make data-driven decisions that streamline product experiences and enhance user retention.
- Monitor, understand and optimise individual customer and user experiences along their product journey, from pre-purchase considerations to post-purchase interactions and ongoing product usage.
- Create metrics on the fly to answer questions about product and user experiences.
- Create and activate user audiences and cohorts through native integrations with other Adobe products including Adobe Real-Time CDP and Adobe Journey Optimizer.
Rich, contextual insights to boost content ROI.
Create more compelling content with deep insights into creative asset performance. Adobe Content Analytics gives you the tools to measure and visualise performance down to the image attribute level, powering quick, data-driven optimisations for increased engagement and ROI.
- Equip creative and marketing teams with the content performance, engagement and conversion insights they need to make strategic content decisions.
- Unlock new content insights with AI and machine learning (ML) services that automatically transform every asset experience into granular content attributes — such as colour, image background, emotion, aesthetic and keywords.
- Quickly and easily investigate large volumes of content data to understand the impact creative has on the customer journey using intuitive, out-of-the-box reporting and visualisation tools.
Driving results for some of the world’s biggest companies.
“I’ve always had a vision of looking at marketing data more holistically from an account perspective — not an easy task when dealing with global clients and organisations. Adobe solutions work together to help us to connect teams and find more proactive ways to work with clients.”
Karen Hopkins, Global CMO
EY
Read the EY story
Learn more about Adobe Analytics.
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Questions? We have answers.
How does Adobe Analytics help unify website analytics data across channels?
Adobe Analytics brings website analytics from web, mobile and product interactions, giving marketing and business leaders a single source of truth for data-driven decision making.
It connects customer journeys, breaks down data silos and enables fast analysis across all platforms.
- Integrates behavioural data in real time for holistic visibility
- Automates insights and delivers actionable results instantly
How does Adobe Analytics help solve data governance and privacy challenges for C-level tech leaders?
Adobe Analytics includes robust data governance controls and privacy features to help organisations meet compliance, protect customer data and manage disparate datasets. C-level tech leaders can implement granular permissions, automated data processing and consistent standards across platforms.
- Integrates privacy safeguards for customer information
- Delivers centralised governance over web and mobile analytics
- Ensures regulatory compliance seamlessly
What problems does Adobe Analytics solve for senior analytics and marketing leaders with siloed data systems?
Adobe Analytics breaks down digital analytics siloes by connecting multiple data sources, enabling holistic audience, product and content analysis in one place. Leaders gain flexible, AI-powered tools to extract insights and act quickly—without waiting for IT support.
- Real-time integration of web analytics, product analytics and content analytics
- Unlimited data exploration and cross-channel attribution
- In-depth reporting with unified customer profiles
Why should CMOs choose Adobe Analytics for optimising digital marketing strategy and attribution?
CMOs choose Adobe Analytics because it helps teams to identify conversion drivers, optimise campaigns and make informed decisions faster with AI-powered digital analytics and integrated attribution modelling.
- Reveals friction points and engagement opportunities in customer journeys
- Provides marketing attribution clarity across web and mobile channels
- Accelerates digital marketing ROI through actionable website analytics
