Analytics that give you actionable insights. Not just canned reports.

Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences.

Get free access to the Analysis Workspace sandbox.

Explore Adobe Analytics through the lens of Analysis Workspace by accessing our unique sandbox environment.

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Benefits of Adobe Analytics

  • Attribution is key.
    We open the door to better decision-making. Use powerful attribution from paid, owned and earned media to see behind each conversion and invest accordingly.

Want to integrate even more data sources at enterprise scale? Customer Journey Analytics gives you the most complete analytics ecosystem.

Analytics make it personal.

Get the insights to deliver personalised experiences at scale. Adobe Analytics allows you to get real-time insights to find the deepest, most actionable views into helping your customers.

Gartner names Adobe a Leader in its 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms report for the 6th year in a row.



Adobe Analytics + Adobe Target.

Integrate your analytics, experimentation and personalisation tools so you can use your Adobe Analytics data as the single source of truth for A/B tests, personalisation strategies and the rest of your targeting.

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Real insights require real investment.

How paying for digital analytics pays off.

See a real boost where it really matters: Over 200% ROI. 

With our leading audience management and analytics tools, businesses worldwide are finding that greater than 200% ROI is within reach. In fact, they’re achieving much more — including increased site visits, order value, upsells to top-tier accounts and cash flow. Get a snapshot from The Total Economic Impact™ of Adobe Analytics & Adobe Audience Manager, a commissioned study conducted by Forrester Consulting on behalf of Adobe.