You can’t be everywhere at once. Marketing automation can.

A problem of scale.

It’s no secret — giving customers the exact experience they want keeps them happy and loyal to your brand. The challenge has always been one of scale. For so long, it was difficult to give that kind of highly-catered experience to everyone.

Enter automation. Marketing automation can help you move customers along their journey without having to manually handle each step. But it’s not always a silver bullet. Often, companies have multiple automation campaigns — coming from different channels like email and mobile push notifications or even from different internal teams. This can lead to fatigue, conflicting messages and other experiences that frustrate, exhaust or even lose a customer.

Adobe can help.

We know there’s a better way to organise your automated campaigns. An easier way to keep your whole organisation on the same page and all of your marketing channels working together to inform and delight you customers.

Adobe Campaign helps you to use automation to match the best offers and messages to the right people. Common interactions, like order confirmations, registrations and password resets come to your customer at the right time and through the channel they prefer. The solution also helps you to handle both inbound and outbound messages.

Overall, automation in Adobe Campaign lets you keep every customer interested, engaged and moving through their journey at a scale that would be impossible to do one at a time. It’s the personal touch — at a massive, multichannel scale.