ADOBE CAMPAIGN FEATURES

Multi-channel marketing

Launch, personalise and optimise multi-channel campaigns at scale. With Adobe Campaign, you can deliver consistent experiences, accelerate execution and drive performance across digital and physical channels confidently.

An image showing multi-channel campaign with push notification and personalised birthday offer.

Multi-channel campaign orchestration

Reach every customer where they’re most likely to engage. Adobe Campaign lets you co-ordinate campaigns across email, SMS, push notifications, direct mail and web landing pages — all managed from a unified platform.

Email marketing. Create and deliver personalised, engaging email messages that resonate with every customer.
Mobile marketing. Reach your customers on the go with SMS and push notifications powered by the Adobe Campaign mobile SDK.
Direct mail. Create audiences and add personalisation fields for direct mail inside Adobe Campaign. Then seamlessly send your campaigns for printing, fulfilment and delivery through your direct mail vendor.

Learn more about multi-channel campaigns.

Faster content and authoring

Create and scale content that resonates — quickly. Adobe Campaign gives your teams the tools to author, personalise and manage content across channels — with speed, consistency and flexibility.

On-brand AI content generation. Generate copy, subject lines, imagery and even full emails that align with your brand using the built-in AI Assistant for content generation.
Dynamic content. Personalise messages at scale from a single template using dynamic content blocks that adapt based on business rules, customer data and context.
Built-in message designer. Use drag-and-drop design tools and reusable content fragments for faster, easier workflows or import your own templates to personalise and optimise in Adobe Campaign.
Content templates. Accelerate production and maintain design consistency with customisable and reusable assets and templates.
Multilingual authoring. Deliver localised experiences with multilingual workflows that support SMS, email and push notifications in your customers’ preferred languages.

An image showing A/B testing for email campaigns with performance metrics and winner selection.

Built-in experimentation and optimisation

Test, learn and scale what works, without slowing down. Adobe Campaign lets you automatically optimise performance with experimentation tools that surface clear winners.

A/B test templates. Quickly create experiments, using out-of-the-box templates that test subject lines, senders and message content.
Inbox rendering. Preview your email across hundreds of email clients, browsers and devices to ensure flawless delivery before you hit send.
Automated optimisation and winner selection. Choose your success metric, set a test duration and let Adobe Campaign automatically send the top-performing version to your selected audiences.

Learn more about built-in experimentation and optimisation.

Content as a Service v3 - campaign-overview - Monday, December 1, 2025 at 16:30

Improved email deliverability and performance

Maximise email inbox placement with expert tools and guidance. Adobe Campaign helps you monitor and improve deliverability performance — whether you’re scaling up, launching new programmes or preparing for high season.

Deliverability guidance. Tap into Adobe global expertise, ISP relationships and proactive monitoring to gain deliverability insights and optimise inbox placement.
IP warming workflows. Build sender reputation with built-in workflows that gradually ramp up sends for new or reactivated IPs.
Deliverability reporting and monitoring. Access real-time insights into inboxes placement and message quality to continuously improve outcomes.