Adobe Experience Manager Assets Features
Asset activation
Scale asset creation and delivery with a digital asset management (DAM) that lets you create new asset variations — including rich media — and optimise experiences for any Internet bandwidth, screen and channel. Allowing you to deliver immersive experiences across all media types, including interactive and shoppable content.
Asset transformation
Easily generate unlimited content variations for a personalised or localised experience on any channel. Experience Manager Assets gives you automations and tools to optimise, remix and transform content for any screen — including imagery and rich media, such as video and 3D.
- Content Hub. Empower all teams to access brand-approved assets and create new variations using the Adobe Express native integration and the generative AI capabilities of Adobe Firefly. Content Hub also lets you collaborate and provide feedback on asset changes without manually downloading or uploading assets into different applications.
- Content automation. Tap into Adobe Photoshop and Adobe Lightroom automations directly within Experience Manager Assets, to perform tasks such as image masking, image cutout, auto-straighten and auto-tone.
- Out-of-the-box renditions. Auto-generate unlimited asset variations from one master file by adjusting format, resolution, crop or effect to make versions for any channel or screen. You can also create customised renditions to configure a special size available for all users in the DAM to apply to any asset they’re working on.
Learn more about asset transformation.
Content as a Service v3 - experience-manager - Monday, 4 November 2024 at 12.50
Dynamic Media and Smart Crop
With Dynamic Media, you can transform assets for different devices or channels with tools like Smart Crop, which automatically detects and crops an asset to the focal point, saving hours of manual editing.
- Smart Crop. Support bulk cropping, customised image profiles and generate high-quality product swatches for enhanced customer experiences.
- Asset changes. Easily generate renditions and change file formats.
- Consistent experiences. Automatically transcode, auto-size and adaptively stream video for a consistent experience on all screens.
- Translation automations. Automate global delivery of multilingual video captions and audio tracks. Publish and adhere to language and accessibility guidelines for different geographical regions.
- Shoppable experiences. Create shoppable videos, banners, carousels, customised video players, 3D interactivity, 360 spin sets, interactive imagery hotspots, zoom, eCatalogue search and more.
Learn more about Dynamic Media.
Content as a Service v3 - experience-manager - Monday 11 November 2024 at 14:43
Delivery optimisations
Deliver interactive experiences and optimise content for different channels and Internet bandwidth, ensuring faster load times and high-quality viewing.
- DASH adaptive video support. Get support for the DASH (Digital Adaptive Streaming over HTTP) video standard, which adjusts a video’s size and quality depending on a viewer’s Internet bandwidth.
- Adaptive video encoding profile. Create a customised video encoding profile by selecting encoding options that meet your unique needs.
- Smart Imaging. Use the Smart Imaging feature to automatically detect the available bandwidth and device type for each viewer. This can reduce the file size of an image by up to 70% upon delivery while maintaining the integrity of the image.
Learn more about delivery optimisations.
Content as a Service v3 - experience-manager - Monday, 4 November 2024 at 12.51
Delivery management
With governance capabilities, third-party integrations and dynamic content — including video and rich media — you can easily find the right brand-approved assets and deliver them to the right channels.
- Delivery control. Access finished, brand-approved assets via search, while hiding expired or unfinished assets until production is complete.
- Metadata for delivery. Tap into robust metadata functionality to tag, view and search delivery channel metadata — including campaign information, distribution channel, usage and licence rights, SEO keywords, accessibility details and more.
- Delivery channel integrations. Easily find and deliver assets to third-party systems through integrations with your CMS (content management system), PIM (privileged identity management), email, social or marketing campaign tools.
- Publish URL. Create URL strings to link assets within a mobile, desktop or app destination. If the asset expires or is updated, that change will automatically be applied across embedded destinations.
Learn how to use asset activation features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides on how to activate content using the following tools:
