ADOBE EXPERIENCE MANAGER SITES USE CASE
Create, deliver and optimise tailored experiences for every customer.
Adobe Experience Manager Sites empowers marketers with easy-to-use tools to deliver connected and personalised experiences to every customer without sacrificing speed.
A robust decisioning engine is essential to achieving personalisation. By seamlessly integrating with Adobe Target, Experience Manager Sites lets teams effortlessly export Content and Experience Fragments for targeted activities. They can then deliver personalised experiences consistently across channels using a neutral JSON format that is natively available.
Deliver the right experience — regardless of the front end — with both headless and headful delivery options available out of the box. Teams can efficiently manage, edit and repurpose structured content across channels and audiences using Content Fragments. Built-in functionality to boost web metrics results in top Google Lighthouse scores and better SEO. It also ensures high page-load speeds, leading to more conversions and an improved user experience.
Create impactful experiences by understanding audience preferences through granular content insights. The built-in A/B testing features let teams quickly optimise site design and content. Real User Monitoring (RUM) tracks and analyses user interactions in real time, validating experiences and measuring impact.
“We’ve had the vision of uniting the company and creating intuitive, easy customer experiences, but we haven’t had the mechanism to change it — until now.”
Monica Koedel
Senior Director, Digital Customer Experience, Cisco
